Head of Growth Marketing

Lead performance marketing and creative teams to drive acquisition growth across Kikoff’s consumer fintech apps. Own the marketing budget while meeting strict CAC/ROAS goals, stand up new distribution channels beyond paid media (including organic and b2b2c), and partner cross-functionally with designers, copywriters, product, and data analysts. Use hypothesis-driven experimentation (A/B, MVT, incrementality) to generate insights that improve user acquisition and marketing efficiency.