Head of Growth Marketing

Kikoff
San Francisco
Workplace: OnsiteFull timeUSD 295,000 - 380,000Function: Marketing & GrowthSkills: ["Leadership","Strategic thinking","Problem-solving","Communication","Ability to manage multiple priorities"]

Lead performance marketing and creative teams to drive acquisition growth across Kikoff’s consumer fintech apps. Own the marketing budget while meeting strict CAC/ROAS goals, stand up new distribution channels beyond paid media (including organic and b2b2c), and partner cross-functionally with designers, copywriters, product, and data analysts. Use hypothesis-driven experimentation (A/B, MVT, incrementality) to generate insights that improve user acquisition and marketing efficiency.

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Kikoff
Kikoff
1 month ago

Head of Growth Marketing

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Last checked: 10 hours agoStatus: Live

Job Summary

Lead performance marketing and creative teams to drive acquisition growth across Kikoff’s consumer fintech apps. Own the marketing budget while meeting strict CAC/ROAS goals, stand up new distribution channels beyond paid media (including organic and b2b2c), and partner cross-functionally with designers, copywriters, product, and data analysts. Use hypothesis-driven experimentation (A/B, MVT, incrementality) to generate insights that improve user acquisition and marketing efficiency.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own the marketing budget and grow program users while maintaining or improving CAC/ROAS.
  • •Lead, mentor, and grow performance marketing and creative teams.
  • •Launch and scale new distribution channels and strategies beyond paid media, including organic growth and b2b2c.
  • •Collaborate cross-functionally with designers, copywriters, product, and data analysts to deliver campaigns and results.
  • •Guide the marketing team across maturity stages for a mix of apps, launching new products/markets and improving acquisition for mature programs.

Pay and Benefits

Salary: USD 295,000 - 380,000
Equity and Bonus:Equity

Key Requirements

  • •15+ years driving user acquisition growth goals against CAC/ROAS or volume targets at scale.
  • •5+ years leading people, guiding and motivating teams to measurable outcomes.
  • •Deep knowledge of paid media, measurement, and performance marketing channels including Facebook, TikTok, Google Ads, mobile DSPs, TV, and direct mail.
  • •Expertise in hypothesis-driven A/B testing, MVT, and incrementality testing, including leading analysis of test results.
  • •SQL proficiency to pull and cross-validate data; fintech or D2C experience is a plus.
Experience:FintechD2CConsumer apps
Skills:LeadershipStrategic thinkingProblem-solvingCommunicationAbility to manage multiple priorities
Languages:English
Tech Stack:FacebookTikTokGoogle AdsMobile DSPsTVDirect mailSQLA/B testingMVTIncrementality testing

Company Brief

Kikoff
Kikoff provides a credit-building product that helps consumers build credit history and access affordable lines of credit through a mobile-first platform and educational tools to improve financial health.
Industry: Lending
Growth: Early Stage Startup
Headquarters: San Francisco, United States
Founded: 2019
Website