Customer Data Platform (CDP) Product Owner

Puma
Germany
Workplace: OnsiteFull timeFunction: Product ManagementExperience: 5+ yearsSkills: ["Communication","Collaboration","Problem-solving","Adaptability"]

Lead the strategy, delivery, and governance of the Customer Data Platform (CDP), coordinating business stakeholders, data teams, and technology partners to unlock data-driven marketing across channels. Define the CDP roadmap, govern data quality/privacy, and translate business needs into technical specs while driving adoption and measurable value.

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FursaFursa
Puma
Puma
5 months ago

Customer Data Platform (CDP) Product Owner

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Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Lead the strategy, delivery, and governance of the Customer Data Platform (CDP), coordinating business stakeholders, data teams, and technology partners to unlock data-driven marketing across channels. Define the CDP roadmap, govern data quality/privacy, and translate business needs into technical specs while driving adoption and measurable value.
Location: Germany
Workplace: Onsite
Employment Type: Full time
Job Function: Product Management
Seniority: Sr. Manager level

Key Responsibilities

  • •Define and execute the vision and roadmap for the CDP, aligning with business objectives and customer experience goals.
  • •Lead the end-to-end delivery of CDP features, from ideation to launch, including user stories, acceptance criteria, and testing.
  • •Translate business requirements into technical specifications for the CDP, working closely with data engineers and architects.
  • •Establish and enforce data governance policies to ensure compliance, accuracy, and consistency of customer data.
  • •Define KPIs and success metrics for the CDP, tracking and reporting on its impact on marketing effectiveness and customer engagement.

Key Requirements

  • •Experience: 5+ years in product ownership, data management, or marketing technology, with a focus on CDPs, CRM systems, or data platforms.
  • •Technical Knowledge: Familiarity with CDP tools (e.g., Hightouch, Salesforce CDP, Segment, Tealium) and data integration technologies (APIs, ETL processes).
  • •Data Literacy: Strong understanding of data modeling, segmentation, and analytics, with the ability to translate data insights into actionable strategies.
  • •Agile Methodologies: Experience working in Agile/Scrum environments, with a track record of delivering complex projects.
Experience:5+ yearsCDPCRMData platformMarketing technology
Skills:CommunicationCollaborationProblem-solvingAdaptability
Tech Stack:HightouchSalesforce CDPSegmentTealiumAPIsETL

Company Brief

Puma
Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1948
WebsiteLinkedIn