Senior Director - Apparel Marketing

On Holding
Zurich
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 15+ yearsSkills: ["Leadership","Strategic thinking","Communication","Presentation","Change management"]

Senior executive leading On’s Apparel Marketing, responsible for defining and leading the function-wide brand strategy for Apparel, aligning with C-suite and regional leaders, and driving enterprise-wide brand architecture and governance. Sets long-term vision, oversees complex initiatives across categories and regions, mentors the Apparel Brand team, and ensures KPI-led measurement of brand health and growth across On’s global portfolio.

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On Holding
On Holding
5 months ago

Senior Director - Apparel Marketing

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Job Summary

Senior executive leading On’s Apparel Marketing, responsible for defining and leading the function-wide brand strategy for Apparel, aligning with C-suite and regional leaders, and driving enterprise-wide brand architecture and governance. Sets long-term vision, oversees complex initiatives across categories and regions, mentors the Apparel Brand team, and ensures KPI-led measurement of brand health and growth across On’s global portfolio.
Location: Zurich
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Define and lead the function-wide brand strategy for Apparel, overseeing multiple complex and strategic initiatives with a core focus on Apparel.
  • •Own the Apparel Brand Management discipline globally, defining operating models and priorities, and prioritizing work across the enterprise to ensure synergies across product categories, marketing channels, and regions.
  • •Serve as the primary interface between the Apparel Brand function and Executive Leadership, communicating brand strategy, performance, and talent needs.
  • •Establish and mandate KPIs and metrics used across all apparel categories and regions to measure brand success and inform strategic shifts in product investment, market entry, and priorities.
  • •Coach, mentor, and direct the Apparel Brand team to raise the bar on strategic thinking and execution quality and drive organizational excellence.

Key Requirements

  • •15+ years of progressive leadership experience in global brand management, brand strategy, or equivalent roles within premium sportswear, fashion, or consumer industries.
  • •A minimum of 8+ years in a senior managerial role, managing a team of Director-level or equivalent leaders and overseeing a complex, multi-category brand portfolio.
  • •Demonstrated ability to architect long-term strategic plans (5-year horizon) and successfully align C-suite, regional presidents, and cross-functional SVP/EVP leadership teams.
  • •Executive-level presence and exceptional presentation skills; comfortable presenting strategy, performance, and organizational recommendations in front of large internal and external audiences.
  • •A high level of intellectual curiosity and a strategic mind balanced with the ability to define simple, executable frameworks for global teams.
Experience:15+ yearsPremium sportswearFashionConsumer industries
Skills:LeadershipStrategic thinkingCommunicationPresentationChange management
Languages:English

Company Brief

On Holding
Designs, manufactures, and sells performance running shoes, apparel, and accessories under the On brand. Combines Swiss engineering and innovation with lifestyle design to serve runners and athletes globally through retail and direct-to-consumer channels.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Zurich, Switzerland
Founded: 2010
Glassdoor
Glassdoor: 4.0
WebsiteLinkedIn