VP, Distributor & ROW Marketing

Crocs Inc.
Netherlands
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 15+ yearsSkills: ["Leadership","Communication","Strategic thinking","Collaboration","Innovation"]

Lead Crocs’ International Marketing organization as the voice of the consumer across APAC, ROW, and India. Own omni-channel regional planning and Go-To-Market activation, translating global strategy into in-region storytelling, digital commerce, retail and wholesale growth, and measurable brand metrics. Oversee integrated marketing plans, content strategy, budgeting, sell-in/sell-through strategy, and team performance in a complex matrix environment while partnering with Global Marketing and Digital Commerce leaders.

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Crocs Inc.
Crocs Inc.
1 week ago

VP, Distributor & ROW Marketing

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Closed

Job Summary

Lead Crocs’ International Marketing organization as the voice of the consumer across APAC, ROW, and India. Own omni-channel regional planning and Go-To-Market activation, translating global strategy into in-region storytelling, digital commerce, retail and wholesale growth, and measurable brand metrics. Oversee integrated marketing plans, content strategy, budgeting, sell-in/sell-through strategy, and team performance in a complex matrix environment while partnering with Global Marketing and Digital Commerce leaders.
Location: Netherlands
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Develop comprehensive annual and seasonal international marketing plans aligned with brand vision and business objectives.
  • •Oversee integration of marketing strategies across regions, ensuring local relevance and global consistency.
  • •Lead regional direct-to-consumer (DTC) marketing strategy and digital commerce engagement across retail and wholesale partners.
  • •Translate global strategies into regional programs to improve acquisition and retention and support revenue goals for ROW/APAC.
  • •Guide sell-in and sell-through strategy for wholesale and retail channels, oversee regional marketing budgeting, and inspire team performance.

Key Requirements

  • •Bachelor’s Degree or equivalent.
  • •At least 15+ years of marketing experience.
  • •At least 7+ years operating at a senior level, leading large marketing teams and sophisticated brand/distribution environments.
  • •Deep expertise in developing and executing digital channel marketing strategies with a track record of optimizing performance and improving customer engagement.
  • •Strong ability to influence collaborators and achieve measurable outcomes in highly matrixed organizations.
Experience:15+ years
Skills:LeadershipCommunicationStrategic thinkingCollaborationInnovation

Company Brief

Crocs Inc.
Designs, manufactures, and sells casual footwear and accessories known for its proprietary Croslite™ material. Crocs offers a range of comfortable, lightweight shoes and related products globally through wholesale, retail, and e-commerce channels.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Broomfield, United States
Founded: 2002
WebsiteLinkedIn