Senior Director Marketing (Carlsbad, CA, US)

Adidas
United States
Workplace: HybridFull timeUSD 172,900 - 238,500 annuallyFunction: Marketing & GrowthExperience: 15+ yearsEducation: bachelorsSkills: ["Executive judgment","Leadership","Strategic planning","Commercial acumen","Transformation leadership"]

Own and evolve the multi-year global Brand Marketing and Sports Marketing strategy for adidas Golf, aligning storytelling, activation, digital, social, PR, retail marketing, and creative development. Serve as a senior leader on the Golf Senior Leadership Team, integrating athlete credibility and product innovation into measurable brand and business outcomes. Lead athlete and partner portfolio strategy, major contract negotiations, investment priorities, governance, and global team leadership across a complex matrix.

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Adidas
Adidas
12 hours ago

Senior Director Marketing (Carlsbad, CA, US)

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Last checked: 12 hours agoStatus: Live

Job Summary

Own and evolve the multi-year global Brand Marketing and Sports Marketing strategy for adidas Golf, aligning storytelling, activation, digital, social, PR, retail marketing, and creative development. Serve as a senior leader on the Golf Senior Leadership Team, integrating athlete credibility and product innovation into measurable brand and business outcomes. Lead athlete and partner portfolio strategy, major contract negotiations, investment priorities, governance, and global team leadership across a complex matrix.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own and evolve adidas Golf’s global Brand Marketing and Sports Marketing strategy, translating insights into measurable brand and business outcomes.
  • •Set the integrated consumer and athlete agenda across storytelling, activation, sports marketing, digital, social, PR, retail marketing, and creative development.
  • •Lead sports marketing strategy and athlete/partner portfolio architecture, including athlete identification/scouting criteria and portfolio investment priorities.
  • •Oversee material athlete and partner negotiations and serve as executive escalation point for contractual, service, performance, reputational, or athlete-welfare matters.
  • •Lead and develop a global marketing organization, set governance for contracts and ROI, and represent marketing on the Golf Senior Leadership Team to shape business growth priorities.
Travel: Medium travel

Pay and Benefits

Salary: USD 172,900 - 238,500 annually
Perks:MedicalDentalVision401kParental LeaveLearning Budget

Key Requirements

  • •University degree in Marketing, Communications, Sports Management, Business or related field; Master degree or MBA preferred.
  • •15+ years of progressive experience across brand marketing, integrated marketing, and Sports Marketing, including athlete management and partnerships/leadership.
  • •Meaningful leadership experience in both Brand Marketing and Sports Marketing, with direct experience working with athletes and agents and influencing contract negotiations.
  • •8+ years of people leadership experience, including leading senior leaders and multidisciplinary global teams.
  • •Proven accountability for global marketing strategy, material budgets, athlete/partner portfolios, and measurable brand and business outcomes.
Experience:15+ yearsSports marketingBrand marketingIntegrated marketingAthlete managementPartnershipsGolf
Education:Bachelor's in Marketing, Communications, Sports Management, Business or a related field
Skills:Executive judgmentLeadershipStrategic planningCommercial acumenTransformation leadership
Languages:English
Tech Stack:Microsoft 365PowerPointExcelAI

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
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