Senior Manager, Customer Marketing

Airwallex
San Francisco
Workplace: HybridFull timeUSD 160,000 - 190,000 annuallyFunction: Marketing & GrowthExperience: 4-6 yearsSkills: ["Written communication","Verbal communication","Project management","Judgment","Cross-functional collaboration"]

Build and scale a customer advocacy engine across the Americas, turning successful customers into champions through customer proof, review-platform presence, and customer communications. Own performance and rankings across G2, Trustpilot, Gartner Peer Insights, and Capterra, manage an executive Customer Advisory Board, launch an Americas customer newsletter, and define metrics that connect advocacy to commercial outcomes like pipeline velocity, retention, and expansion.

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Airwallex
Airwallex
1 day ago

Senior Manager, Customer Marketing

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Job Summary

Build and scale a customer advocacy engine across the Americas, turning successful customers into champions through customer proof, review-platform presence, and customer communications. Own performance and rankings across G2, Trustpilot, Gartner Peer Insights, and Capterra, manage an executive Customer Advisory Board, launch an Americas customer newsletter, and define metrics that connect advocacy to commercial outcomes like pipeline velocity, retention, and expansion.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Build a scalable advocacy and storytelling program that turns satisfied customers into champions and weave customer proof into external narratives.
  • •Own presence, performance, and rankings across G2, Trustpilot, Gartner Peer Insights, and Capterra, designing review-generation campaigns and proposals.
  • •Manage the Customer Advisory Board, translating customer feedback into actionable recommendations and leading member selection, sponsorship, communications, and follow-up.
  • •Launch and own the Americas customer newsletter, including audience segmentation, editorial planning, content development, distribution, and engagement reporting.
  • •Define and report metrics across review performance, advocacy-influenced pipeline, reference usage, retention/expansion, and use insights for strategic recommendations.

Pay and Benefits

Salary: USD 160,000 - 190,000 annually

Key Requirements

  • •4 to 6 years of experience in B2B SaaS or fintech customer marketing, product marketing, partner marketing, customer advocacy, lifecycle marketing, or a related field.
  • •Demonstrated experience building or scaling customer advocacy, customer reference, review, or customer marketing programs.
  • •Proven track record running scaled G2 or peer-review acquisition programs that improved review volume, ratings, visibility, or category positioning.
  • •Experience creating or managing customer-facing assets such as case studies, testimonials, customer videos, newsletters, webinars, or executive events.
  • •Exceptional written and verbal communication skills with the ability to interview customers and translate complex experiences into compelling stories.
Experience:4-6 yearsB2B SaaSFintech
Skills:Written communicationVerbal communicationProject managementJudgmentCross-functional collaboration
Tech Stack:SalesforceHubSpotGainsightG2 AdminMarketing automation

Company Brief

Airwallex
Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Singapore, Singapore
Founded: 2015
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor