Perplexity

1 month ago

Product Marketing Manager, API

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Lead product marketing for Perplexity's API, turning complex AI capabilities into a clear developer-facing value proposition. Own positioning, demos, reference apps, and campaigns to drive developer adoption and platform growth. Collaborate across product, sales, and partnerships to launch API initiatives, measure impact on activation, retention, and revenue, and equip teams with compelling talking points.

Location: San Francisco, New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Turn ambiguity into clarity. Transform complex product capabilities into a crisp market point of view, defining not just what we built, but who it's for, what it replaces, and why it wins.
•Understand developers and shape the platform narrative. Maintain a deep, hands-on view of how developers evaluate and build with AI APIs, and translate that understanding into positioning, demos, reference apps, and use-case showcases that make it obvious what teams can build on the Perplexity API.
•Drive API product adoption. Own the metrics that matter for a developer platform, including signups, first successful API call, activation, weekly active developers, and revenue, and build the programs that move them.
•Build and manage developer campaigns. Plan and run integrated campaigns across owned channels, paid, social, email, events, hackathons, and partner ecosystems, defining the brief, commissioning assets, and reporting on funnel performance.
•Drive launches as a system, not an event. Orchestrate product introductions by defining success metrics and sequencing readiness across teams, ensuring enablement and proof points land simultaneously with the launch.

Pay and Benefits

Salary: USD 220,000 - 290,000 annually

Equity and Bonus:Equity

Perks:Equity

Key Requirements

•7+ years of experience in product marketing, ideally within a high-growth technology company where you have owned end-to-end product launches.
•Experience marketing to developers, technical buyers, or an API, SDK, platform, or infrastructure product, with a strong grasp of the developer marketing playbook.
•Technical fluency: comfortable reading API docs, running sample code, and credibly discussing tradeoffs like model choice, retrieval quality, latency, and cost with engineers and PMs.
•Demonstrated ability to build and manage integrated campaigns end to end, including briefing creative, working with cross-functional partners, and tracking funnel performance.
•Proven track record of synthesizing complex technical concepts into simple, specific, and provable narratives that travel across executive, sales, and partner teams.

Experience:7+ yearsApiDeveloper marketingMarketing to developersSDKInfrastructure

Skills:CommunicationCollaborationProblem-solvingLeadership

Languages:English

Tech Stack:APISDKAIDemosReference apps

Company Brief

Perplexity

Perplexity AI provides an AI-powered answer engine that returns conversational, citation-backed answers to user queries and offers Pro/Enterprise products and APIs for research, knowledge work, and search augmentation.

Industry: AI & Machine Learning

Company Size: Medium (51 to 250 employees)

Revenue: USD 50M to 100M

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series D

Headquarters: San Francisco, United States

Founded: 2022

Glassdoor: 4.6

Website LinkedIn Glassdoor

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Perplexity

1 month ago

Product Marketing Manager, API

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Location: San Francisco, New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Turn ambiguity into clarity. Transform complex product capabilities into a crisp market point of view, defining not just what we built, but who it's for, what it replaces, and why it wins.
•Understand developers and shape the platform narrative. Maintain a deep, hands-on view of how developers evaluate and build with AI APIs, and translate that understanding into positioning, demos, reference apps, and use-case showcases that make it obvious what teams can build on the Perplexity API.
•Drive API product adoption. Own the metrics that matter for a developer platform, including signups, first successful API call, activation, weekly active developers, and revenue, and build the programs that move them.
•Build and manage developer campaigns. Plan and run integrated campaigns across owned channels, paid, social, email, events, hackathons, and partner ecosystems, defining the brief, commissioning assets, and reporting on funnel performance.
•Drive launches as a system, not an event. Orchestrate product introductions by defining success metrics and sequencing readiness across teams, ensuring enablement and proof points land simultaneously with the launch.

Pay and Benefits

Salary: USD 220,000 - 290,000 annually

Equity and Bonus:Equity

Perks:Equity

Key Requirements

•7+ years of experience in product marketing, ideally within a high-growth technology company where you have owned end-to-end product launches.
•Experience marketing to developers, technical buyers, or an API, SDK, platform, or infrastructure product, with a strong grasp of the developer marketing playbook.
•Technical fluency: comfortable reading API docs, running sample code, and credibly discussing tradeoffs like model choice, retrieval quality, latency, and cost with engineers and PMs.
•Demonstrated ability to build and manage integrated campaigns end to end, including briefing creative, working with cross-functional partners, and tracking funnel performance.
•Proven track record of synthesizing complex technical concepts into simple, specific, and provable narratives that travel across executive, sales, and partner teams.

Experience:7+ yearsApiDeveloper marketingMarketing to developersSDKInfrastructure

Skills:CommunicationCollaborationProblem-solvingLeadership

Languages:English

Tech Stack:APISDKAIDemosReference apps

Company Brief

Perplexity

Industry: AI & Machine Learning

Company Size: Medium (51 to 250 employees)

Revenue: USD 50M to 100M

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series D

Headquarters: San Francisco, United States

Founded: 2022

Glassdoor: 4.6

Website LinkedIn Glassdoor