Director, User Retention

Delivery Hero
Singapore
Workplace: OnsiteFull timeFunction: Executive & General ManagementExperience: 12+ yearsSkills: ["Data-driven decision-making","Cross-functional collaboration","Leadership","Influencing senior leadership","Strategic planning"]

Lead user retention and engagement strategies across 16 countries and three brands, shaping the retention and new-verticals team’s direction. Drive improvements to key retention metrics by optimizing lifecycle communications, offers, segmentation, targeting, and experimentation. Partner with product, data, and marketing teams to pressure-test strategy, align on growth initiatives, and accelerate Quick Commerce adoption using the vertical’s marketing budget. Manage 15+ managers and individual contributors.

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FursaFursa
Delivery Hero
Delivery Hero
4 days ago

Director, User Retention

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Last checked: 5 hours agoStatus: Live

Job Summary

Lead user retention and engagement strategies across 16 countries and three brands, shaping the retention and new-verticals team’s direction. Drive improvements to key retention metrics by optimizing lifecycle communications, offers, segmentation, targeting, and experimentation. Partner with product, data, and marketing teams to pressure-test strategy, align on growth initiatives, and accelerate Quick Commerce adoption using the vertical’s marketing budget. Manage 15+ managers and individual contributors.
Location: Singapore
Workplace: Onsite
Employment Type: Full time · Permanent
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Own user retention and engagement by setting the strategic direction for the retention and new-verticals team and driving initiatives tied to retention and engagement metrics.
  • •Optimize retention ROI by refining lifecycle communications and investments using communication triggers, discounts, and coupons.
  • •Accelerate new vertical adoption by collaborating with Quick Commerce business counterparts to drive adoption and retention and manage marketing budget usage.
  • •Enhance segmentation, targeting, and experimentation by designing and leading experiments in partnership with product and data teams.
  • •Drive cross-functional collaboration and alignment with product, data, marketing, and local + central teams to pressure-test retention strategy and deliver growth initiatives.

Key Requirements

  • •12+ years in relevant fields, including 5+ years in B2C tech (growth or marketing), plus experience in management consulting, investment banking, or strategy in high-growth environments.
  • •Quick Commerce experience in customer adoption/retention is a plus.
  • •Proven ability to lead large teams (10+ people) and develop professionals at all levels.
  • •Strong interpersonal skills with a track record of influencing senior leadership and aligning cross-functional teams.
  • •Data-driven decision-making and comfort operating in ambiguous, dynamic market conditions; familiarity with CRM/marketing automation tools like Braze or HubSpot is a plus.
Experience:12+ yearsB2C techGrowth marketingQuick CommerceManagement consultingInvestment banking
Skills:Data-driven decision-makingCross-functional collaborationLeadershipInfluencing senior leadershipStrategic planning
Languages:English
Tech Stack:BrazeHubSpot

Company Brief

Delivery Hero
Global online food-ordering and local delivery platform operating multiple regional brands (e.g., Foodpanda, Glovo, Talabat) across 50–70+ countries, supplying food and quick-commerce deliveries via marketplace and logistics services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
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Glassdoor: 3.4
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