Plaid

1 month ago

Partner Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Own the design and execution of joint GTM marketing programs with Plaid’s strategic partners. Translate business objectives into partner propositions, launches, campaigns, enablement, and performance measurement, while analyzing results to improve awareness, demand, adoption, and partner-channel ROI. Serve as the primary partner contact across key product areas (Credit, Lending, Banking) and coordinate timelines, approvals, and dependencies across internal and external stakeholders.

Location: San Francisco, Raleigh, New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Partner closely with partnership leaders to identify marketing leverage and translate business objectives into GTM plans (propositions, launches, campaigns, enablement, performance measurement).
•Create and execute co-marketing campaigns with partners to drive awareness, demand, and adoption; build scalable content campaigns for partner audiences.
•Develop partner-ready enablement materials (decks, guides, FAQs, onboarding content) and help ensure partners are launch-ready to sell effectively.
•Translate Plaid’s Credit, Lending, and Banking product areas into partner-relevant messaging and drive partner-led value propositions.
•Coordinate stakeholders across partnerships, account management, product marketing, and communications; manage timelines, approvals, dependencies, and performance reporting.

Pay and Benefits

Salary: USD 116,616 - 160,800 annually

Perks:Health InsuranceDentalVision401k

Key Requirements

•6–8+ years of relevant B2B marketing experience, including partner or channel marketing roles.
•Experience building joint marketing plans with technology and/or consulting partners that drive acquisition and pipeline.
•Ability to influence partner marketing leadership teams and align on joint objectives and priorities.
•Experience translating product positioning into partner-ready messaging and content.
•Strong measurement of ROI for marketing investments in an indirect/partner business model.

Experience:6+ yearsB2B marketingPartner marketingTechnology partnersPaymentsFinancial technologyCreditLendingBanking

Skills:Cross-functional collaborationInfluencing stakeholdersAnalyzing performancePresenting to senior audiencesPartner relationship management

Tech Stack:GTMMarketoHubSpotSalesforceLetterAIChatGPTClaudeGlean

Company Brief

Plaid

Provides APIs that enable applications to connect with users’ bank accounts, verify financial data, and power payment and account verification workflows for fintechs and financial services companies.

Industry: Fintech Infrastructure

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series D

Headquarters: San Francisco, United States

Founded: 2013

Website LinkedIn

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Plaid

1 month ago

Partner Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: San Francisco, Raleigh, New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Partner closely with partnership leaders to identify marketing leverage and translate business objectives into GTM plans (propositions, launches, campaigns, enablement, performance measurement).
•Create and execute co-marketing campaigns with partners to drive awareness, demand, and adoption; build scalable content campaigns for partner audiences.
•Develop partner-ready enablement materials (decks, guides, FAQs, onboarding content) and help ensure partners are launch-ready to sell effectively.
•Translate Plaid’s Credit, Lending, and Banking product areas into partner-relevant messaging and drive partner-led value propositions.
•Coordinate stakeholders across partnerships, account management, product marketing, and communications; manage timelines, approvals, dependencies, and performance reporting.

Pay and Benefits

Salary: USD 116,616 - 160,800 annually

Perks:Health InsuranceDentalVision401k

Key Requirements

•6–8+ years of relevant B2B marketing experience, including partner or channel marketing roles.
•Experience building joint marketing plans with technology and/or consulting partners that drive acquisition and pipeline.
•Ability to influence partner marketing leadership teams and align on joint objectives and priorities.
•Experience translating product positioning into partner-ready messaging and content.
•Strong measurement of ROI for marketing investments in an indirect/partner business model.

Experience:6+ yearsB2B marketingPartner marketingTechnology partnersPaymentsFinancial technologyCreditLendingBanking

Skills:Cross-functional collaborationInfluencing stakeholdersAnalyzing performancePresenting to senior audiencesPartner relationship management

Tech Stack:GTMMarketoHubSpotSalesforceLetterAIChatGPTClaudeGlean

Company Brief

Plaid

Industry: Fintech Infrastructure

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series D

Headquarters: San Francisco, United States

Founded: 2013

Website LinkedIn