Director of Growth Marketing

Heidi Health
New York
Workplace: OnsiteFull timeUSD 175,000 - 190,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Analytical judgment","Communication","Program execution","Campaign management","Cross-functional collaboration"]

Own demand generation across North America by converting revenue goals into quarterly plans, pipeline targets, and investment priorities. Build and execute multichannel campaigns (paid media, email, webinars, content, partners), create ABM programs with Sales, and optimize funnel conversion through nurture, lead scoring, and experiments. Partner with RevOps and GTM engineering on data, segmentation, automation, and reporting to drive qualified pipeline and revenue impact.

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Heidi Health
Heidi Health
1 day ago

Director of Growth Marketing

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Last checked: 15 hours agoStatus: Live

Job Summary

Own demand generation across North America by converting revenue goals into quarterly plans, pipeline targets, and investment priorities. Build and execute multichannel campaigns (paid media, email, webinars, content, partners), create ABM programs with Sales, and optimize funnel conversion through nurture, lead scoring, and experiments. Partner with RevOps and GTM engineering on data, segmentation, automation, and reporting to drive qualified pipeline and revenue impact.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Convert North America revenue goals into quarterly demand plans, pipeline targets, and investment priorities based on deal size, conversion rates, sales cycles, and capacity.
  • •Develop tailored demand strategies for priority segments and specialties, defining target audiences, offers, channels, and success metrics.
  • •Execute integrated campaigns across paid media, email, webinars, content, and partners, and translate positioning into campaign messaging with Product Marketing.
  • •Build sales-aligned ABM programs by partnering with Sales to target accounts and buying groups, using fit and engagement signals.
  • •Optimize funnel conversion and reporting by leading nurture/re-engagement, collaborating on lead scoring and routing, and working with RevOps/engineering on data, segmentation, automation, and measurement.

Pay and Benefits

Salary: USD 175,000 - 190,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kLearning Budget

Key Requirements

  • •7+ years in B2B marketing, owning software demand generation or growth programs with outcome accountability.
  • •Proven pipeline generation record tied to program execution, spend, and opportunity outcomes.
  • •Expertise in demand generation across paid acquisition, ABM, or lifecycle marketing, combining channels effectively.
  • •Strong analytical judgment to model funnels, evaluate attribution, fix conversion issues, and invest wisely with incomplete data.
  • •Hands-on fluency with HubSpot (or similar CRMs/marketing automation), paid media tools, and analytics platforms.
Experience:7+ yearsB2B marketingSoftwareDemand generationABMLifecycle marketing
Skills:Analytical judgmentCommunicationProgram executionCampaign managementCross-functional collaboration
Tech Stack:HubSpotPaid mediaAnalytics platformsClayAI automation

Company Brief

Heidi Health
Builds an AI medical scribe and clinical productivity platform that automates documentation, form-filling, and task management to expand clinician capacity across hospitals, GP clinics and specialist services worldwide.
Industry: HealthTech
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Valuation: USD 250M to 500M
Funding: Series B
Headquarters: Melbourne, Australia
Founded: 2019
Glassdoor
Glassdoor: 4.7
WebsiteLinkedInGlassdoor