4 weeks ago

Senior Manager, Brand Marketing

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Lead brand strategy and campaign development for a next-generation sports franchise, shaping long-term positioning, global brand identity, and tone of voice. Own audience segmentation and partner with insights and commercial teams to prioritize markets and localize execution. Collaborate across studio, publishing, and agencies to deliver brand-defining campaigns, manage brand governance and budget, and line-manage a small team.

Location: London

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Shape comprehensive, long-term franchise brand strategy, including mission, vision, positioning, and a distinctive POV on the sport.
•Develop and enrich evergreen audience segmentation with the insights team, and advocate internally to align activities around core audience needs.
•Partner with insights and commercial teams to develop and execute priority market strategies, balancing global scale with local nuance and operational localization.
•Lead brand-defining campaign development with internal creative stakeholders and creative agencies, defining brand/campaign performance indicators for success measurement.
•Oversee brand governance and budget allocation, manage brand guidelines across regions and partners, and line-manage two individuals while supporting broader team development.

Key Requirements

•Proven experience in brand marketing, ideally with brands influential in popular culture.
•Expertise shaping brand strategy from the ground up, including positioning and brand identity/tone of voice.
•Ability to align diverse stakeholders and drive executive-level decision-making through clear communication and collaboration.
•Global experience across regional differences, cultural nuances, and international market dynamics.
•Strong operational agility and a growth mindset with solution-oriented, feedback-responsive leadership.

Experience:GamingSports

Skills:Strategic leadershipStakeholder managementCommunicationCollaborationGrowth mindset

Languages:English

Company Brief

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