Measurement Partner, Vietnam

TikTok
Ho Chi Minh City
Full timeFunction: Administration & Executive AssistanceSkills: ["Client consulting","Analytical problem-solving","Commercial acumen","Cross-functional leadership","Communication and storytelling"]

Advance TikTok’s measurement agenda in Vietnam by partnering with advertisers and agencies to design and deliver end-to-end measurement strategies. Lead advanced analytical projects and custom studies to prove TikTok’s effectiveness, advising clients on improving media effectiveness, campaign performance, and budget decisions. Translate complex findings into compelling narratives for senior stakeholders, while collaborating cross-functionally to scale measurement best practices and shape product enhancements.

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FursaFursa
TikTok
TikTok
1 month ago

Measurement Partner, Vietnam

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Job Summary

Advance TikTok’s measurement agenda in Vietnam by partnering with advertisers and agencies to design and deliver end-to-end measurement strategies. Lead advanced analytical projects and custom studies to prove TikTok’s effectiveness, advising clients on improving media effectiveness, campaign performance, and budget decisions. Translate complex findings into compelling narratives for senior stakeholders, while collaborating cross-functionally to scale measurement best practices and shape product enhancements.
Location: Ho Chi Minh City
Employment Type: Full time
Job Function: Administration & Executive Assistance

Key Responsibilities

  • •Drive adoption and growth of TikTok’s core measurement solutions and methodologies across the Vietnam market.
  • •Partner with clients and agencies to develop tailored measurement strategies and learning agendas aligned to business objectives.
  • •Design and implement end-to-end measurement plans using 1st-party and 3rd-party solutions across branding and performance use cases.
  • •Lead advanced analytical projects and custom studies to provide proof points on TikTok’s effectiveness.
  • •Translate complex data and measurement findings into clear recommendations for clients, agencies, and internal stakeholders.

Key Requirements

  • •Significant experience in digital advertising, marketing analytics, media measurement, market research, or a related field.
  • •Strong understanding of advertising measurement methodologies for both brand and performance use cases, including 1st-party and 3rd-party approaches.
  • •Proven ability to translate data and insights into strategic recommendations that influence client investment decisions and business outcomes.
  • •Experience managing external stakeholders, including advertisers, agencies, and/or research partners.
  • •Strong project management and communication skills, including storytelling for non-technical audiences.
Experience:Digital advertisingMarketing analyticsMedia measurementMarket research
Skills:Client consultingAnalytical problem-solvingCommercial acumenCross-functional leadershipCommunication and storytelling
Languages:English

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn