Manager, Global Growth, Lifecycle

Airwallex
London
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Analytical thinking","Communication","Organizational skills","Cross-functional collaboration","Bias to action"]

Lead the evolution of the customer lifecycle engagement strategy across key regions by designing and optimizing end-to-end lifecycle journeys. Own lifecycle-driven digital channels (email, push, and in-app), turn strategy into high-performing campaigns, and drive measurable gains in conversion, activation, and retention. Use deep quantitative analysis to improve regional funnel performance, run A/B testing and experimentation roadmaps, and deliver customer-first messaging in collaboration with cross-functional partners.

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FursaFursa
Airwallex
Airwallex
1 month ago

Manager, Global Growth, Lifecycle

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Last checked: 10 hours agoStatus: Live

Job Summary

Lead the evolution of the customer lifecycle engagement strategy across key regions by designing and optimizing end-to-end lifecycle journeys. Own lifecycle-driven digital channels (email, push, and in-app), turn strategy into high-performing campaigns, and drive measurable gains in conversion, activation, and retention. Use deep quantitative analysis to improve regional funnel performance, run A/B testing and experimentation roadmaps, and deliver customer-first messaging in collaboration with cross-functional partners.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Design the end-to-end lifecycle engagement strategy in collaboration with Self-Serve Leads, adapting global frameworks to local market nuances.
  • •Own the strategy and operational health of email, push, and in-app messaging for personalized engagement and consistent growth.
  • •Execute lifecycle campaign programs, developing and optimizing initiatives to improve conversion, activation, and long-term retention.
  • •Drive end-to-end ownership of regional growth metrics using quantitative analysis to identify experimentation opportunities.
  • •Initiate and lead a high-velocity experimentation roadmap and champion customer-first messaging throughout the lifecycle.

Key Requirements

  • •7+ years leading growth initiatives across the customer lifecycle (or experience at a top-tier strategy/management consulting firm).
  • •Experience designing and executing lifecycle/CRM programs that drive customer conversion, activation, and retention.
  • •Strong analytical skills to interpret campaign and behavioral data and develop data-backed recommendations.
  • •Experience running A/B tests and applying structured experimentation to improve performance.
  • •Clear, structured communication and organizational excellence to manage multiple initiatives with cross-functional partners.
Experience:7+ yearsFintechProduct-led growthB2B SaaSStartupScale-up
Skills:Analytical thinkingCommunicationOrganizational skillsCross-functional collaborationBias to action
Tech Stack:EmailPush messagingIn-app messagingA/B testingSQLLifecycle/CRM

Company Brief

Airwallex
Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Singapore, Singapore
Founded: 2015
Glassdoor
Glassdoor: 3.7
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