Manager, Global Growth, Lifecycle

Lead the evolution of the customer lifecycle engagement strategy across key regions by designing and optimizing end-to-end lifecycle journeys. Own lifecycle-driven digital channels (email, push, and in-app), turn strategy into high-performing campaigns, and drive measurable gains in conversion, activation, and retention. Use deep quantitative analysis to improve regional funnel performance, run A/B testing and experimentation roadmaps, and deliver customer-first messaging in collaboration with cross-functional partners.