Intern- Performance Marketing

Puma
Bengaluru
Workplace: OnsiteInternshipFunction: Marketing & GrowthSkills: ["Collaboration","Stakeholder management","Data analysis","Continuous experimentation"]

Join the demand generation team to drive PUMA’s performance marketing and brand visibility on key e-commerce platforms. You’ll help manage and optimize an annual performance marketing budget, plan and improve paid campaigns, and analyze performance data to uncover insights and growth opportunities. Working closely with Business, Brand, Merchandising, and Analytics teams, you’ll support continuous experimentation to improve marketing efficiency and hit ROAS and profitability goals.

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Puma
Puma
2 days ago

Intern- Performance Marketing

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Last checked: 5 hours agoStatus: Live

Job Summary

Join the demand generation team to drive PUMA’s performance marketing and brand visibility on key e-commerce platforms. You’ll help manage and optimize an annual performance marketing budget, plan and improve paid campaigns, and analyze performance data to uncover insights and growth opportunities. Working closely with Business, Brand, Merchandising, and Analytics teams, you’ll support continuous experimentation to improve marketing efficiency and hit ROAS and profitability goals.
Location: Bengaluru
Workplace: Onsite
Employment Type: Internship · 3 months
Job Function: Marketing & Growth
Seniority: Intern level

Key Responsibilities

  • •Manage and optimize an annual performance marketing budget of approximately ₹2030 Cr.
  • •Drive revenue growth while delivering ROAS and profitability targets.
  • •Plan, execute, and optimize high-impact paid marketing campaigns.
  • •Analyze performance data to identify insights and growth opportunities.
  • •Collaborate with Business, Brand, Merchandising, and Analytics teams to support experimentation and improve marketing efficiency.

Key Requirements

  • •Pursuing or recently completed a Bachelors/Masters degree in Marketing, Digital Marketing, Advertising, Communications, Business Administration, Commerce, or a related field.
  • •Pursuing or recently completed BBA, B.Tech, B.Com, BMS, BBM, MBA, PGDM, or similar programs is preferred.
  • •Relevant certifications or coursework in Digital Marketing, Google Ads, Meta Ads, SEO, Analytics, or Performance Marketing are an added advantage.
  • •Experience in performance marketing and managing marketing activities with internal/external stakeholders.
  • •Ability to analyze performance data to identify insights and growth opportunities.
Education:
Skills:CollaborationStakeholder managementData analysisContinuous experimentation
Tech Stack:Google AdsMeta AdsSEOAnalyticsPerformance MarketingDigital Marketing

Company Brief

Puma
Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1948
WebsiteLinkedIn