Paid Search Analyst

Synchrony
United States
Workplace: HybridFull timeUSD 60,000 - 112,000 annuallyFunction: Administration & Executive AssistanceExperience: 5+ yearsSkills: ["Analytical thinking","Project management","Communication","Collaboration","Detail oriented"]

Serve as a hands-on SEM strategist for retail and payments partners, owning paid search campaign planning, execution, optimization, and reporting. Lead keyword research, bid strategy, budget allocation, daily performance monitoring, and trend-based recommendations. Collaborate with analytics and Ad Ops on measurement and tagging, and with cross-channel teams for integrated performance reporting. Support advanced Google tactics (PMAX, Demand Gen, MSAN, Multiple Media Ads) and AI formats (AI Max, AI Mode), while building testing plans and case studies.

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FursaFursa
Synchrony
Synchrony
1 day ago

Paid Search Analyst

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Serve as a hands-on SEM strategist for retail and payments partners, owning paid search campaign planning, execution, optimization, and reporting. Lead keyword research, bid strategy, budget allocation, daily performance monitoring, and trend-based recommendations. Collaborate with analytics and Ad Ops on measurement and tagging, and with cross-channel teams for integrated performance reporting. Support advanced Google tactics (PMAX, Demand Gen, MSAN, Multiple Media Ads) and AI formats (AI Max, AI Mode), while building testing plans and case studies.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Own and assist paid search campaign planning, budget forecasting, campaign development and execution, optimization, and reporting.
  • •Conduct keyword research and analysis, build ad copy, set bid strategy, and allocate budgets.
  • •Monitor campaign performance daily, optimize against KPIs and demand opportunities, and report results.
  • •Analyze performance to identify trends and drivers and recommend actionable insights.
  • •Develop and document testing plans, document campaign learnings, and create case studies; collaborate on measurement, tagging, and cross-channel planning.

Pay and Benefits

Salary: USD 60,000 - 112,000 annually
Perks:Annual Bonus

Key Requirements

  • •Bachelor’s Degree or high school diploma/GED in lieu of degree, plus 5+ years of marketing experience managing paid search campaigns.
  • •2+ years of hands-on experience managing paid search campaigns from planning through execution, optimization, and reporting.
  • •Experience with paid search keyword research, ad copy buildouts, and bid strategy, including daily optimization tactics.
  • •Proficiency with Google Marketing Platform, including SA360 (GA4/CM/DV360 preferred).
  • •Strong analytical skills and ability to work in Excel and PPT.
Experience:5+ yearsMarketingPerformance marketingPaid searchAgency experienceB2CB2BFinancial services
Skills:Analytical thinkingProject managementCommunicationCollaborationDetail oriented
Tech Stack:Google Marketing PlatformSA360GA4CMDV360ExcelPPTPMAXDemand GenMSANMultiple Media AdsAI MaxAI ModeTCPATROAS

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Synchrony
Provides consumer financing solutions including private-label credit cards, co-branded cards, and specialty financing for retailers and consumers, alongside digital banking and payment solutions.
Industry: Lending
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Stamford, United States
Founded: 2003
Glassdoor
Glassdoor: 3.7
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