Baselane

3 weeks ago

Sr. Product Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Senior product marketing professional responsible for GTM enablement and cross-functional collaboration to bring Baselane’s fintech/B2C SaaS product messaging to life. Leads partner onboarding, training collateral, and launch strategies, while researching market needs and aligning with brand positioning. This hybrid Toronto-based role emphasizes data-driven decisions, stakeholder management, and cross-functional execution.

Location: Toronto

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Onboard partners and define go-to-market strategy for new partnerships.
•Provide training and collateral enabling partners and internal teams to position Baselane effectively.
•Conduct market and customer research via interviews and surveys to inform strategy.
•Partner with Product to research and develop launch plans for new products or features.
•Develop and oversee customer-facing collateral and enablement materials for sales and customers.

Pay and Benefits

Salary: CAD 75,000 - 95,000 annually

Equity and Bonus:Equity

Perks:EquityHealth InsuranceRemote WorkLife InsuranceDisability InsuranceTime Off

Key Requirements

•2-4 years of experience in product marketing, preferably in fintech/B2C SaaS or real estate tech
•experience working with external partners to drive customer growth
•experience ideating and overseeing enablement materials (pitch decks, one-pagers, outreach content)
•ability to strategize and execute product/feature launches for multiple functions
•strong written and verbal communication and cross-functional collaboration, with project management experience using tools like Asana and Notion

Experience:2-4 yearsFintechReal estateSaaS

Skills:CommunicationCollaborationProject managementData-driven decision makingStakeholder management

Languages:English

Tech Stack:AsanaNotionSigmaMixpanelMiroFigmaAI tools

Company Brief

Baselane

Provides banking, payments, bookkeeping, and financial tools tailored for real estate investors and small property managers to simplify rental property finance and operations.

Industry: PropTech

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Funding: Series A

Headquarters: San Francisco, United States

Founded: 2020

Website LinkedIn

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Baselane

3 weeks ago

Sr. Product Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Toronto

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Onboard partners and define go-to-market strategy for new partnerships.
•Provide training and collateral enabling partners and internal teams to position Baselane effectively.
•Conduct market and customer research via interviews and surveys to inform strategy.
•Partner with Product to research and develop launch plans for new products or features.
•Develop and oversee customer-facing collateral and enablement materials for sales and customers.

Pay and Benefits

Salary: CAD 75,000 - 95,000 annually

Equity and Bonus:Equity

Perks:EquityHealth InsuranceRemote WorkLife InsuranceDisability InsuranceTime Off

Key Requirements

•2-4 years of experience in product marketing, preferably in fintech/B2C SaaS or real estate tech
•experience working with external partners to drive customer growth
•experience ideating and overseeing enablement materials (pitch decks, one-pagers, outreach content)
•ability to strategize and execute product/feature launches for multiple functions
•strong written and verbal communication and cross-functional collaboration, with project management experience using tools like Asana and Notion

Experience:2-4 yearsFintechReal estateSaaS

Skills:CommunicationCollaborationProject managementData-driven decision makingStakeholder management

Languages:English

Tech Stack:AsanaNotionSigmaMixpanelMiroFigmaAI tools

Company Brief

Baselane

Provides banking, payments, bookkeeping, and financial tools tailored for real estate investors and small property managers to simplify rental property finance and operations.

Industry: PropTech

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Funding: Series A

Headquarters: San Francisco, United States

Founded: 2020

Website LinkedIn