Sr. Product Marketing Specialist

Baselane
Toronto
Workplace: HybridFull timeCAD 75,000 - 95,000 annuallyFunction: Marketing & GrowthExperience: 2-4 yearsSkills: ["Communication","Collaboration","Project management","Data-driven decision making","Stakeholder management"]

Senior product marketing professional responsible for GTM enablement and cross-functional collaboration to bring Baselane’s fintech/B2C SaaS product messaging to life. Leads partner onboarding, training collateral, and launch strategies, while researching market needs and aligning with brand positioning. This hybrid Toronto-based role emphasizes data-driven decisions, stakeholder management, and cross-functional execution.

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Baselane
Baselane
2 months ago

Sr. Product Marketing Specialist

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Last checked: 4 hours agoStatus: Live

Job Summary

Senior product marketing professional responsible for GTM enablement and cross-functional collaboration to bring Baselane’s fintech/B2C SaaS product messaging to life. Leads partner onboarding, training collateral, and launch strategies, while researching market needs and aligning with brand positioning. This hybrid Toronto-based role emphasizes data-driven decisions, stakeholder management, and cross-functional execution.
Location: Toronto
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Onboard partners and define go-to-market strategy for new partnerships.
  • •Provide training and collateral enabling partners and internal teams to position Baselane effectively.
  • •Conduct market and customer research via interviews and surveys to inform strategy.
  • •Partner with Product to research and develop launch plans for new products or features.
  • •Develop and oversee customer-facing collateral and enablement materials for sales and customers.

Pay and Benefits

Salary: CAD 75,000 - 95,000 annually
Equity and Bonus:Equity
Perks:EquityHealth InsuranceRemote WorkLife InsuranceDisability InsuranceTime Off

Key Requirements

  • •2-4 years of experience in product marketing, preferably in fintech/B2C SaaS or real estate tech
  • •experience working with external partners to drive customer growth
  • •experience ideating and overseeing enablement materials (pitch decks, one-pagers, outreach content)
  • •ability to strategize and execute product/feature launches for multiple functions
  • •strong written and verbal communication and cross-functional collaboration, with project management experience using tools like Asana and Notion
Experience:2-4 yearsFintechReal estateSaaS
Skills:CommunicationCollaborationProject managementData-driven decision makingStakeholder management
Languages:English
Tech Stack:AsanaNotionSigmaMixpanelMiroFigmaAI tools

Company Brief

Baselane
Provides banking, payments, bookkeeping, and financial tools tailored for real estate investors and small property managers to simplify rental property finance and operations.
Industry: PropTech
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series A
Headquarters: San Francisco, United States
Founded: 2020
WebsiteLinkedIn