SigNoz

3 days ago

Head of Demand Gen

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Build SigNoz’s demand generation engine from scratch for an open source observability platform powered by OpenTelemetry. Own pipeline targets and day-to-day execution across paid digital (LinkedIn/X, Google/search), outbound programs, ABM-style account selection, and lifecycle motion. Hire and lead an SDR team, set up reporting and funnel metrics (attribution, CAC, conversion), and partner on positioning and creative briefs while staying closely aligned with sales pipeline reviews.

Location: India

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Set and own pipeline targets, then design the plan to hit them
•Hire and build a demand generation team (paid digital and SDRs) in the right order
•Run paid programs on LinkedIn, X, and Google, and reallocate budget based on performance
•Stand up outbound by defining target audience, sequencing, messaging, and lead handoff to sales
•Build funnel reporting and partner with sales on pipeline reviews to drive lead quality improvements

Key Requirements

•7+ years in demand gen or growth at B2B software companies, with some experience leading people
•Experience selling to developers or engineers; devtools, infra, observability, or open source background is a plus
•Have built a pipeline program from an early stage at least once
•Hands-on expertise in at least two: paid social, paid search, outbound, ABM, lifecycle
•Comfort with attribution and funnel math (funnel conversion, CAC, pipeline efficiency)

Experience:7+ yearsB2B softwareOpen sourceDevtoolsObservabilityInfrastructure

Skills:Hands-on executionHiring and team leadershipLeadershipPositioningData-driven optimization

Tech Stack:OpenTelemetryDatadogNew RelicGrafanaLinkedInXGoogleGTM

Company Brief

SigNoz

Develops an open-source observability platform for monitoring and troubleshooting applications, offering metrics, traces, and logs with self-hosted and cloud options to help engineering teams instrument and analyze performance.

Industry: Developer Tools

Company Size: Medium (51 to 250 employees)

Growth: Early Stage Startup

Funding: Seed

Headquarters: Bengaluru, India

Founded: 2020

Website LinkedIn

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SigNoz

3 days ago

Head of Demand Gen

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Location: India

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Set and own pipeline targets, then design the plan to hit them
•Hire and build a demand generation team (paid digital and SDRs) in the right order
•Run paid programs on LinkedIn, X, and Google, and reallocate budget based on performance
•Stand up outbound by defining target audience, sequencing, messaging, and lead handoff to sales
•Build funnel reporting and partner with sales on pipeline reviews to drive lead quality improvements

Key Requirements

•7+ years in demand gen or growth at B2B software companies, with some experience leading people
•Experience selling to developers or engineers; devtools, infra, observability, or open source background is a plus
•Have built a pipeline program from an early stage at least once
•Hands-on expertise in at least two: paid social, paid search, outbound, ABM, lifecycle
•Comfort with attribution and funnel math (funnel conversion, CAC, pipeline efficiency)

Experience:7+ yearsB2B softwareOpen sourceDevtoolsObservabilityInfrastructure

Skills:Hands-on executionHiring and team leadershipLeadershipPositioningData-driven optimization

Tech Stack:OpenTelemetryDatadogNew RelicGrafanaLinkedInXGoogleGTM

Company Brief

SigNoz

Industry: Developer Tools

Company Size: Medium (51 to 250 employees)

Growth: Early Stage Startup

Funding: Seed

Headquarters: Bengaluru, India

Founded: 2020

Website LinkedIn