Puma

1 month ago

Assistant Manager, BU Marketing, Sportstyle

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Plan and execute sportstyle marketing and PR activities in Korea/APAC to raise brand awareness and achieve commercial objectives. Lead campaigns with APAC ambassadors, plan local campaigns and key account initiatives, manage agencies, and drive omnichannel advertising, social/digital content, influencer relations, and PR operations for product launches and brand visibility.

Location: Seoul

Workplace: Onsite

Employment Type: Full time

Job Function: Administration & Executive Assistance

Key Responsibilities

•Campaign Development & Management (APAC & Local): Develop and drive marketing/PR campaigns featuring APAC ambassadors (K-pop artists) and local key initiatives. Oversee the creation of campaign assets and execute all related marketing activities.
•Event Planning & Execution: Plan, organize, and execute brand events and experiential activities for key product launches.
•Omnichannel Advertising & Performance Marketing: Plan and organize channels for both online and offline advertising to drive brand visibility and performance marketing objectives.
•Social Media & Digital Viral Marketing: Establish social media roll-out schedules and oversee execution. Develop and implement innovative digital viral marketing ideas and content strategies.
•Influencer Relations & PR Operation Support: Build strong relationships with key influencers and manage product seeding programs around major campaigns and collaborations. Support PR operations, including management of shooting samples and translation/composition of press materials.

Key Requirements

•Education: Major in Business Studies, ideally with a focus on Marketing Communication or equivalent (above Bachelor degree)
•Professional: +7 years of experience in marketing/PR in fashion or sports brand. PR, social, AD or event agency experience is also welcome
•IT Skills: Good MS office skills, Adobe Photoshop
•Language Skills: English (Fluent)
•Functional Skills: Campaign shooting Management, Event & project Management

Experience:7+ yearsFashionSportsMarketing

Education:Bachelor's in Marketing Communication

Skills:CreativityPlanningOrganizingCommunicationAnalytical thinking

Languages:English

Tech Stack:Microsoft OfficeAdobe Photoshop

Company Brief

Puma

Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1948

Website LinkedIn

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Puma

1 month ago

Assistant Manager, BU Marketing, Sportstyle

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Location: Seoul

Workplace: Onsite

Employment Type: Full time

Job Function: Administration & Executive Assistance

Key Responsibilities

•Campaign Development & Management (APAC & Local): Develop and drive marketing/PR campaigns featuring APAC ambassadors (K-pop artists) and local key initiatives. Oversee the creation of campaign assets and execute all related marketing activities.
•Event Planning & Execution: Plan, organize, and execute brand events and experiential activities for key product launches.
•Omnichannel Advertising & Performance Marketing: Plan and organize channels for both online and offline advertising to drive brand visibility and performance marketing objectives.
•Social Media & Digital Viral Marketing: Establish social media roll-out schedules and oversee execution. Develop and implement innovative digital viral marketing ideas and content strategies.
•Influencer Relations & PR Operation Support: Build strong relationships with key influencers and manage product seeding programs around major campaigns and collaborations. Support PR operations, including management of shooting samples and translation/composition of press materials.

Key Requirements

•Education: Major in Business Studies, ideally with a focus on Marketing Communication or equivalent (above Bachelor degree)
•Professional: +7 years of experience in marketing/PR in fashion or sports brand. PR, social, AD or event agency experience is also welcome
•IT Skills: Good MS office skills, Adobe Photoshop
•Language Skills: English (Fluent)
•Functional Skills: Campaign shooting Management, Event & project Management

Experience:7+ yearsFashionSportsMarketing

Education:Bachelor's in Marketing Communication

Skills:CreativityPlanningOrganizingCommunicationAnalytical thinking

Languages:English

Tech Stack:Microsoft OfficeAdobe Photoshop

Company Brief

Puma

Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1948

Website LinkedIn