Brand Activation Manager

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Last checked: 9 hours agoStatus: Live

Job Summary

Shape how Pernod Ricard’s tequila and mezcal brands come to life by turning global brand strategy into deployable toolkits, assets, and activation frameworks. Lead development of global guidance for products, drinks, and occasions across consumer and trade touchpoints, partnering with agencies and cross-functional teams to ensure on-brand, execution-ready experiences, while enabling markets and managing project timelines and budgets.

Location: Mexico

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Lead development of global brand toolkits, translating brand strategy into clear, deployable tools for markets to activate priority products, drinks, and occasions.
•Develop L3F guidelines and experience principles in collaboration with Center of Excellence Shopper, ensuring consistent, brand-rooted experiences across touchpoints.
•Partner with agencies and internal/external partners to brief, develop, review, and deliver high-quality brand assets and activation materials.
•Oversee production and rollout of digital and physical brand assets, including merchandising/POS, while maintaining brand consistency and execution quality.
•Serve as a key contact for markets on toolkit deployment and adaptation, capturing learnings and managing project timelines, workflows, approvals, budget tracking, POs, and invoicing.

Key Requirements

•Bachelor’s degree in Marketing, Business, Communication, Design, or a related field.
•Minimum 8 years of experience in brand marketing, activation, experiential marketing, or brand development (ideally spirits, beverages, or premium FMCG).
•Strong experience developing toolkits, assets, or execution frameworks deployable across markets and channels.
•Solid understanding of shopper and channel visibility, including merchandising and POS/in-market execution realities.
•Fluent in English; Spanish is a strong plus.

Experience:8+ yearsSpiritsPremium FMCGExperiential marketing

Education:Bachelor's

Skills:Cross-functional collaborationStakeholder managementProject planning

Languages:EnglishSpanish

Company Brief

Pernod Ricard

Industry: Food & Beverage

Website

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Pernod Ricard

1 week ago

Brand Activation Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Location: Mexico

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Lead development of global brand toolkits, translating brand strategy into clear, deployable tools for markets to activate priority products, drinks, and occasions.
•Develop L3F guidelines and experience principles in collaboration with Center of Excellence Shopper, ensuring consistent, brand-rooted experiences across touchpoints.
•Partner with agencies and internal/external partners to brief, develop, review, and deliver high-quality brand assets and activation materials.
•Oversee production and rollout of digital and physical brand assets, including merchandising/POS, while maintaining brand consistency and execution quality.
•Serve as a key contact for markets on toolkit deployment and adaptation, capturing learnings and managing project timelines, workflows, approvals, budget tracking, POs, and invoicing.

Key Requirements

•Bachelor’s degree in Marketing, Business, Communication, Design, or a related field.
•Minimum 8 years of experience in brand marketing, activation, experiential marketing, or brand development (ideally spirits, beverages, or premium FMCG).
•Strong experience developing toolkits, assets, or execution frameworks deployable across markets and channels.
•Solid understanding of shopper and channel visibility, including merchandising and POS/in-market execution realities.
•Fluent in English; Spanish is a strong plus.

Experience:8+ yearsSpiritsPremium FMCGExperiential marketing

Education:Bachelor's

Skills:Cross-functional collaborationStakeholder managementProject planning

Languages:EnglishSpanish

Company Brief

Pernod Ricard

Industry: Food & Beverage

Website