Sr Field Marketing Specialist - Australia

BMC
Sydney
Workplace: HybridFull timeAUD 86,400 - 144,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Communication","Stakeholder management","Data-driven mindset","Attention to detail","Proactive and highly organized"]

Build and execute integrated, AI-enabled B2B field marketing programs for APJ to generate pipeline and drive revenue. Partner with the Demand Generation & Integrated Marketing Manager to run campaign and co-marketing initiatives with resellers, distributors, and technology alliances, manage partner funds, and optimize sales activation and lead flow. Use marketing automation, analytics, and AI agents to improve conversion, performance, and measurable business impact across the region.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
BMC
BMC
1 week ago

Sr Field Marketing Specialist - Australia

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 20 hours agoStatus: Live

Job Summary

Build and execute integrated, AI-enabled B2B field marketing programs for APJ to generate pipeline and drive revenue. Partner with the Demand Generation & Integrated Marketing Manager to run campaign and co-marketing initiatives with resellers, distributors, and technology alliances, manage partner funds, and optimize sales activation and lead flow. Use marketing automation, analytics, and AI agents to improve conversion, performance, and measurable business impact across the region.
Location: Sydney
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Support integrated demand generation campaigns across direct and partner channels, coordinating execution and ensuring alignment with business objectives.
  • •Orchestrate partner marketing by deploying co-marketing programs and playbooks, managing partner fund allocation, and tracking ROI and reporting.
  • •Manage sales activation and digital sales interlock by building sales enablement kits and improving lead flow and conversion for priority accounts.
  • •Execute scalable, AI-enabled marketing programs across APJ, coordinating partner communications, webinars, and events while optimizing via data-driven insights.
  • •Own end-to-end lead operations and optimize lead processing, routing, uploads, and data quality using performance analytics and AI-enabled tools.
Travel: Low travel

Pay and Benefits

Salary: AUD 86,400 - 144,000 annually

Key Requirements

  • •5+ years of experience in B2B marketing, demand generation, marketing operations, or campaign management in a technology/SaaS environment.
  • •Proven track record executing co-marketing programs and digital campaigns across GCR, ASEAN, and/or ANZ.
  • •Experience working with CRM and marketing automation platforms such as Salesforce (or similar).
  • •Excellent communication and stakeholder management skills across marketing, sales, and partner teams.
  • •Confident using AI tools to create agents, improve productivity, and optimize marketing campaigns.
Experience:5+ yearsB2BDemand generationMarketing operationsSaaSTechnology
Skills:CommunicationStakeholder managementData-driven mindsetAttention to detailProactive and highly organized
Tech Stack:SalesforceCRMMarketing automationAnalyticsAI toolsAgentic marketing

Company Brief

BMC
Provides IT service management, automation, and operations software to help enterprises manage digital services, cloud infrastructure, and mainframe environments with monitoring, service desk, and AIOps solutions.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Houston, United States
Founded: 1980
WebsiteLinkedIn