Influencer Manager

Canva
São Paulo
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Communication","Collaboration","Creative direction","Strategic thinking","Data analysis"]

Own Canva Brazil’s influencer strategy—from defining creator partnerships to building integrated influencer-first campaigns with the Brand Marketing Lead. Develop briefs and creative direction, review scripts and creator content for brand fit and cultural relevance, and manage the influencer budget end-to-end. Partner with Brand, Social, and Growth to connect creator activity to broader marketing strategy, and translate performance data into clear recommendations for what to scale, change, or stop.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Canva
Canva
4 days ago

Influencer Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Own Canva Brazil’s influencer strategy—from defining creator partnerships to building integrated influencer-first campaigns with the Brand Marketing Lead. Develop briefs and creative direction, review scripts and creator content for brand fit and cultural relevance, and manage the influencer budget end-to-end. Partner with Brand, Social, and Growth to connect creator activity to broader marketing strategy, and translate performance data into clear recommendations for what to scale, change, or stop.
Location: São Paulo
Workplace: Hybrid
Employment Type: Full time · 12 months
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Define and own Canva Brazil’s influencer strategy, including creator/partner selection and how Canva shows up creatively through creators.
  • •Co-create integrated brand campaigns with the Brand Marketing Lead, bringing an influencer-first perspective to key brand moments.
  • •Develop creative direction and briefs for influencer partnerships, ensuring content quality, authenticity, and cultural relevance for Brazilian audiences.
  • •Own the influencer budget end-to-end and lead the relationship with influencer agencies as the strategic point of contact.
  • •Analyze campaign and creator performance, partner across Brand/Social/Growth to connect influencer activity to overall marketing strategy, and support collaboration across multiple teams.

Key Requirements

  • •Experience in influencer marketing and/or brand strategy, ideally with influencer-led brand building and performance.
  • •Ability to connect creator partnerships to a broader 360° brand strategy and business objectives.
  • •Hands-on skills creating influencer briefs, reviewing scripts, and developing creator content to a high creative standard.
  • •Deep understanding of the Brazilian creator landscape, including communities and cultural moments that resonate.
  • •Comfort owning influencer budgets independently and using data to evaluate strategies and recommend changes.
Skills:CommunicationCollaborationCreative directionStrategic thinkingData analysis
Languages:English

Company Brief

Canva
Canva is an online visual communications platform that provides drag-and-drop design tools, templates, and media assets for creating presentations, social media graphics, videos, documents and more, serving individuals and large enterprises globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: Surry Hills, New South Wales, Australia
Founded: 2012
Glassdoor
Glassdoor: 3.9
WebsiteLinkedInGlassdoor