Senior Director, GTM Product Marketing

Braze
San Francisco, New York
Workplace: HybridFull timeUSD 166,000 - 249,000 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Leadership","Messaging","Writing","Prioritization","Cross-functional collaboration","Customer focus"]

Own the field narrative for a leading customer engagement platform, turning product messaging and positioning into compelling, sales-ready stories across personas, segments, and funnel stages. Lead and grow a small GTM product marketing team while partnering with Sales, Sales Engineering, Customer Success, and Partnerships. Build the playbooks and asset system that make products visible, understandable, and sellable, including go-to-market motions with technology and services partners.

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FursaFursa
Braze
Braze
1 month ago

Senior Director, GTM Product Marketing

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Last checked: 8 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Own the field narrative for a leading customer engagement platform, turning product messaging and positioning into compelling, sales-ready stories across personas, segments, and funnel stages. Lead and grow a small GTM product marketing team while partnering with Sales, Sales Engineering, Customer Success, and Partnerships. Build the playbooks and asset system that make products visible, understandable, and sellable, including go-to-market motions with technology and services partners.
Location: San Francisco, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Shape core product messaging and positioning into a field narrative by persona, segment, and funnel stage.
  • •Own the system of plays, narratives, assets, and channels that ensure sellers know what to offer, who it’s for, why it matters, and how to win against alternatives.
  • •Partner with technology and services delivery partners on launches and programs, building joint GTM motions and aligning priorities.
  • •Own GTM narrative for in-house Braze services (support, onboarding, education) and articulate customer differentiation.
  • •Lead and develop a team of GTM PMMs as a player-coach, setting priorities and raising the bar on craft.
Travel: Medium travel

Pay and Benefits

Salary: USD 166,000 - 249,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionLife InsuranceDisability InsurancePaid LeaveLearning BudgetRetirementEquity

Key Requirements

  • •10+ years of experience in Product Marketing, GTM/field marketing, or a closely related GTM function, including experience leading and developing people.
  • •Build field-facing narratives and enablement that influenced pipeline, deal velocity, or win rates.
  • •Deep experience in B2B SaaS, ideally in martech, with strong command of the competitive and AI landscape.
  • •Translate complex technology into buyer-ready language and coach a field organization to do the same.
  • •Proven ability to operate across functions and bring order to ambiguity, building trust across cross-functional teams.
Experience:10+ yearsB2B SaaSMartechAI
Skills:LeadershipMessagingWritingPrioritizationCross-functional collaborationCustomer focus
Languages:English
Tech Stack:AIMartech

Company Brief

Braze
Provides a customer engagement platform that helps brands create personalized messaging and lifecycle campaigns across mobile, web, email, and other channels to drive retention, engagement, and revenue.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 2011
WebsiteLinkedIn