Marketing Operations Manager

TTEC Digital
Bogotá
Workplace: HybridFull timeFunction: Business OperationsSkills: ["Data visualization","Reporting","Communication","Cross-functional collaboration","Data governance","Lead lifecycle management","Workflow management"]

Own and optimize the marketing technology stack to orchestrate integrated campaigns end to end. You’ll build and operationalize marketing workflows across systems like Marketo and Microsoft Dynamics 365, manage lead lifecycle and intent-driven audience targeting, and ensure clean governance for tracking, UTMs, tags, and events. Build dashboards and report on campaign performance, pipeline creation, and revenue contribution while partnering with internal teams and external agencies to improve execution and attribution.

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FursaFursa
TTEC Digital
TTEC Digital
2 days ago

Marketing Operations Manager

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Last checked: 8 hours agoStatus: Live

Job Summary

Own and optimize the marketing technology stack to orchestrate integrated campaigns end to end. You’ll build and operationalize marketing workflows across systems like Marketo and Microsoft Dynamics 365, manage lead lifecycle and intent-driven audience targeting, and ensure clean governance for tracking, UTMs, tags, and events. Build dashboards and report on campaign performance, pipeline creation, and revenue contribution while partnering with internal teams and external agencies to improve execution and attribution.
Location: Bogotá
Workplace: Hybrid
Employment Type: Full time
Job Function: Business Operations
Seniority: Manager level

Key Responsibilities

  • •Own and optimize the marketing technology ecosystem and orchestrate integrations across the MarTech stack.
  • •Build and operationalize campaign execution assets including email nurtures, landing pages, outbound sequences, and supporting organic/paid initiatives.
  • •Manage lead lifecycle activities such as scoring, routing, notifications, and handoffs from marketing to sales via Marketo and Dynamics.
  • •Maintain synchronized CRM and marketing automation data, automate cross-platform workflows, and enforce governance for tracking, UTMs, tagging, and events.
  • •Build and maintain dashboards and reporting for KPIs across brand, influence, and conversion stages; surface insights to improve pipeline and revenue impact.

Key Requirements

  • •5–8 years in marketing operations or revenue operations, preferably in B2B SaaS or ABM-driven environments.
  • •Hands-on experience with marketing automation, CRM, data analytics, and workflow tools.
  • •Proficiency with end-to-end attribution across digital campaigns using web analytics platforms (e.g., GA4).
  • •Strong data visualization and reporting skills (Tableau, Power BI, Looker, or similar).
  • •Strong understanding of data governance, lead lifecycle management, and pipeline analytics; excellent cross-functional communication.
Experience:B2B SaaSABMMarketing operationsRevenue operations
Skills:Data visualizationReportingCommunicationCross-functional collaborationData governanceLead lifecycle managementWorkflow management
Tech Stack:MarketoMicrosoft Dynamics 365MakeApolloZoominfoCopilot Agent StudioCopilotCoworkWebflowAdobe Creative CloudLookerPowerBIGoogle AnalyticsGoogle Tag ManagerUTMGTMTag managementAttribution modelingCRM

Company Brief

TTEC Digital
Provides digital customer experience consulting, technology and managed services, delivering CX platforms, automation, analytics, and design to help enterprises transform customer engagement across channels.
Industry: Consulting
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Englewood, United States
WebsiteLinkedIn