Conversion Rate Optimization (CRO) Senior Lead

2U
South Africa
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 5+ yearsSkills: ["Written communication","Analytical thinking","Stakeholder collaboration","Data-driven decision-making","User research"]

Own the always-on experimentation and landing page optimization strategy for the Executive Education business line. You’ll drive performance of the “first touch” digital experience across Paid Landing Pages and Organic Program Pages, collaborating with Designers and Web Developers to run A/B and multivariate tests. Use GA4 and analytics to translate hypotheses from quantitative and qualitative insights, measure impact with clear KPIs and guardrails, and partner with Paid Media, Organic/SEO, and Analytics to improve Session-to-Lead and Lead-to-Enroll outcomes.

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FursaFursa
2U
2U
2 days ago

Conversion Rate Optimization (CRO) Senior Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 day agoStatus: Live

Job Summary

Own the always-on experimentation and landing page optimization strategy for the Executive Education business line. You’ll drive performance of the “first touch” digital experience across Paid Landing Pages and Organic Program Pages, collaborating with Designers and Web Developers to run A/B and multivariate tests. Use GA4 and analytics to translate hypotheses from quantitative and qualitative insights, measure impact with clear KPIs and guardrails, and partner with Paid Media, Organic/SEO, and Analytics to improve Session-to-Lead and Lead-to-Enroll outcomes.
Location: South Africa
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Manager level

Key Responsibilities

  • •Own the always-on CRO experimentation roadmap for the Executive Education portfolio, prioritizing tests tied to high-volume traffic and revenue opportunities.
  • •Serve as a CRO partner to Paid Media and Organic Search teams by improving ad-to-landing-page consistency and aligning program content/UX to SEO intent.
  • •Translate quantitative and qualitative insights (GA4, funnel drop-off, user research, heatmaps) into testable hypotheses and manage distinct paid vs. organic test scenarios.
  • •Define success criteria and performance guardrails with KPI frameworks for PLP and organic page outcomes, and write creative briefs for UI/UX and Web Production.
  • •Oversee the end-to-end testing lifecycle from hypothesis generation through QA and launch, then analyze results for statistical significance and business impact.

Pay and Benefits

Perks:Health InsurancePensionEmployee Assistance

Key Requirements

  • •5+ years in Conversion Rate Optimization (CRO), digital marketing, or growth marketing.
  • •Proven experience optimizing both paid landing pages (SEM, paid social) and organic program/product pages, including understanding effects on CPC/CPM and organic performance.
  • •Deep familiarity with enterprise experimentation platforms such as Optimizely and FullStory (or similar) and ability to manage complex test setups.
  • •Strong data fluency using tools like GA4, Segment, and Tableau to run channel-segmented funnel analysis and validate results.
  • •Excellent written communication skills to create clear, data-driven briefs for creative and technical teams.
Experience:5+ yearsDigital marketingGrowth marketingCROEnterprise experimentationHigher education
Skills:Written communicationAnalytical thinkingStakeholder collaborationData-driven decision-makingUser research
Tech Stack:GA4OptimizelyFullStorySegmentTableau

Company Brief

2U
Provides online education technology and services that help universities design, deliver, and market degree and short-course programs. It also operates digital learning platforms and supports professional, graduate, and bootcamp-style programs.
Industry: EdTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: IPO / Publicly Listed
Headquarters: Lanham, United States
Founded: 2008
WebsiteLinkedIn