Senior Digital Marketing Specialist

World Fuel Services
Johannesburg
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Analytical","Problem-solving","Communication","Stakeholder management","Attention to detail","Project management","Organizational","Self-motivated","Independent work"]

Own the execution, optimization, and governance of digital marketing campaigns across HubSpot and Drupal, helping drive customer engagement, lead generation, and measurable performance. Lead marketing automation initiatives including email workflows, landing pages, progressive profiling, segmentation, and A/B testing. Monitor KPIs, maintain marketing database integrity, perform QA on digital assets, and partner with global marketing teams across regions to ensure consistent, high-quality customer experiences.

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FursaFursa
World Fuel Services
World Fuel Services
1 month ago

Senior Digital Marketing Specialist

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Last checked: 11 days agoStatus: Live

Job Summary

Own the execution, optimization, and governance of digital marketing campaigns across HubSpot and Drupal, helping drive customer engagement, lead generation, and measurable performance. Lead marketing automation initiatives including email workflows, landing pages, progressive profiling, segmentation, and A/B testing. Monitor KPIs, maintain marketing database integrity, perform QA on digital assets, and partner with global marketing teams across regions to ensure consistent, high-quality customer experiences.
Location: Johannesburg
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop, execute, and optimize digital marketing campaigns in HubSpot, including email templates, automated workflows, landing pages, forms, and lead nurture.
  • •Monitor campaign performance metrics, analyze results, and recommend improvements, including supporting A/B testing and conversion optimization.
  • •Serve as a HubSpot subject matter expert by governing campaign structures, asset organization, workflows, naming conventions, tagging, documentation, and list management.
  • •Conduct QA reviews for emails, landing pages, forms, workflows, and website updates, validating formatting, links, metadata, personalization, and tracking.
  • •Partner with global marketing teams and stakeholders to deliver campaigns across regions, communicate timelines/risks, and collaborate with content and design teams.

Pay and Benefits

Perks:Remote Work

Key Requirements

  • •5+ years of experience in digital marketing, marketing operations, marketing automation, or a related field.
  • •Proven experience managing campaigns from build through execution, optimization, and reporting.
  • •Strong hands-on experience with HubSpot (or a comparable marketing automation platform).
  • •Experience managing website content through a CMS, ideally Drupal.
  • •Experience leveraging analytics and reporting to drive performance improvements and customer journeys.
Experience:5+ years
Skills:AnalyticalProblem-solvingCommunicationStakeholder managementAttention to detailProject managementOrganizationalSelf-motivatedIndependent work
Tech Stack:HubSpotDrupalMicrosoft ExcelMicrosoft OfficeHTMLCSSCanvaAdobe Creative SuiteSEOA/B testingMarketing automationMarketing reportingDashboards

Company Brief

World Fuel Services
World Kinect Corporation provides global fuel logistics, energy procurement, and related supply chain services to aviation, marine, and land transportation customers. The company helps businesses source, manage, and optimize fuel and energy needs worldwide.
Industry: Energy Services
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Miami, United States
Founded: 1984
WebsiteLinkedIn