Business Intelligence Analyst, GBM

TikTok
London
Workplace: OnsiteFull timeFunction: Data Analytics & Business IntelligenceExperience: 5+ yearsSkills: ["Executive communication","Stakeholder management","Analytical thinking","Detail-oriented","Cross-functional collaboration"]

Own GBM’s marketing measurement governance and analytical infrastructure, ensuring initiatives are tracked against business impact and P0 priorities. Build and maintain dashboards and reporting frameworks, produce executive-ready analysis and QBRs, and lead root-cause investigations when performance diverges from plan. Partner cross-functionally with MarTech and marketing teams to shape attribution and channel performance measurement across global regions.

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FursaFursa
TikTok
TikTok
1 month ago

Business Intelligence Analyst, GBM

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Own GBM’s marketing measurement governance and analytical infrastructure, ensuring initiatives are tracked against business impact and P0 priorities. Build and maintain dashboards and reporting frameworks, produce executive-ready analysis and QBRs, and lead root-cause investigations when performance diverges from plan. Partner cross-functionally with MarTech and marketing teams to shape attribution and channel performance measurement across global regions.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Mid level

Key Responsibilities

  • •Own and operationalise GBM’s measurement governance framework to track marketing impact consistently across global hub teams and regional spokes.
  • •Design, govern, and continuously improve performance dashboards and reporting infrastructure used across regions.
  • •Track and report impact against GBM’s P0 business priorities, focusing on New Client Acquisition and Marketing ROI.
  • •Produce executive-level analysis and QBR reporting connecting marketing execution to business outcomes.
  • •Serve as the primary S&O interface with MarTech/MSO on measurement tooling and ensure commercial intelligence flows between teams.

Key Requirements

  • •Minimum 5+ years in advanced analytics, business intelligence, or performance insights roles.
  • •Translate complex data into executive-ready narratives and influence leadership with clear findings.
  • •Strong SQL skills to independently explore, transform, and validate data.
  • •Proficiency in Python for advanced analysis, including A/B testing and experimental design.
  • •Build visualizations and reports using tools like Looker or Tableau.
Experience:5+ yearsMarketing analyticsBusiness intelligencePerformance insightsB2B marketingMartechData governance
Skills:Executive communicationStakeholder managementAnalytical thinkingDetail-orientedCross-functional collaboration
Tech Stack:SQLPythonA/B testingExperimental designLookerTableauDashboardsReporting

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn