Senior Facebook User Acquisition Manager

Ruby Labs
Ukraine, Moldova, Albania, North Macedonia, Turkey, Kazakhstan, Montenegro, EU, Serbia, Georgia
Workplace: RemoteFull timeFunction: Solutions Engineering & Sales EngineeringSkills: ["Data-driven decision-making","Autonomy","Analytical thinking","Creative problem-solving","Stakeholder communication"]

Own and scale Facebook as a performance channel for a core D2C subscription product. You’ll maintain and grow subscription volume by building high-ROI strategy and campaign structures, testing audiences, bidding, placements, and geos. The role requires data-driven optimization down to bid level, creative idea ownership in partnership with the creative team, and automating repeatable workflow using AI to minimize manual work and keep performance stable at high volume.

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FursaFursa
Ruby Labs
Ruby Labs
1 day ago

Senior Facebook User Acquisition Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Own and scale Facebook as a performance channel for a core D2C subscription product. You’ll maintain and grow subscription volume by building high-ROI strategy and campaign structures, testing audiences, bidding, placements, and geos. The role requires data-driven optimization down to bid level, creative idea ownership in partnership with the creative team, and automating repeatable workflow using AI to minimize manual work and keep performance stable at high volume.
Location: Ukraine, Moldova, Albania, North Macedonia, Turkey, Kazakhstan, Montenegro, EU, Serbia, Georgia
Workplace: Remote
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Own and optimize the Facebook account end to end to maintain and grow subscription volume with efficient CPA and positive ROAS
  • •Establish stable and efficient traffic delivery on scale while operating autonomously
  • •Continuously test campaign structures, audiences, bidding, placements, and geos; pilot new approaches and scale what works
  • •Own creative ideas for the channel and work with the creative team to bring them into production
  • •Analyze performance down to bid level and build models and reporting to buy each country in a wide geo mix at maximum efficiency

Pay and Benefits

Perks:Remote WorkPaid LeavePaid HolidaysMacbook

Key Requirements

  • •3+ years hands-on paid social experience with Facebook as a primary channel you have owned
  • •Manage significant monthly ad spend with ROI accountability while maintaining and scaling high volumes
  • •Experience driving subscriptions through web funnels (web-to-web) for D2C products
  • •Run and scale campaigns across multiple countries (multi-GEO)
  • •Expert-level daily work using AI tools (Claude or equivalent) to automate processes and run the channel with minimal manual work
Experience:D2CSubscriptionsPaid socialPerformance marketingWeb funnels
Skills:Data-driven decision-makingAutonomyAnalytical thinkingCreative problem-solvingStakeholder communication
Tech Stack:FacebookAI toolsClaudeROASCPA

Company Brief

Ruby Labs
Builds custom software products, platforms, and digital solutions for businesses, focusing on modern web and mobile development, UX design, and engineering consultancy to accelerate product delivery and technical strategy.
Industry: Professional Services
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