Burberry

1 month ago

Media Insights Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Own and evolve the end-to-end media measurement framework (MMM, attribution and omnichannel experimentation) to guide Burberry’s media investment decisions. Translate data into actionable insights, establish KPI hierarchies, and lead cross-functional governance, including brand health, audience measurement, and measurement validation across international markets.

Location: London

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own the end-to-end media measurement framework spanning strategic, tactical and operational layers, ensuring media decisions at every level are grounded in consistent methodology
•Lead the relationship with Burberry’s in-house MMM team; overseeing the brief, model inputs, validation and readout
•Build and report on actionable media insights measuring long-term brand equity and short-term omnichannel revenue derived from competitive intelligence, media planning and performance data
•Set the attribution methodology used across digital media channels and define the rules for how attribution outputs and MMM are read together
•Oversee the experimentation programme, including geo tests, incrementality studies, conversion lift and brand lift research

Key Requirements

•5+ years of experience in marketing measurement, media analytics, marketing science or media effectiveness across brand, agency, consultancy or platform
•Strong hands-on SQL and Python skills with comfort working directly with data platforms and warehouses
•Hands-on MMM experience as a builder or sophisticated consumer commissioning models, interpreting inputs and calibrating against market reality
•Strong grounding in digital attribution methodology and triangulation with other techniques
•Experience designing and running marketing experiments (geo tests, incrementality, conversion lift, brand lift) with statistical rigour

Experience:5+ yearsMarketing measurementMedia analyticsMarketing scienceMedia effectiveness

Skills:Stakeholder managementCommunicationLeadershipCollaborationProblem-solving

Tech Stack:SQLPythonMMMAttributionGeo testsBrand health tracking

Company Brief

Burberry

British luxury fashion house designing and selling ready-to-wear, accessories, fragrances, and leather goods. Known for its trench coats, distinctive check pattern, and global retail presence across wholesale, e-commerce, and owned stores.

Industry: Luxury Goods

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1856

Website LinkedIn

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Burberry

1 month ago

Media Insights Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Location: London

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own the end-to-end media measurement framework spanning strategic, tactical and operational layers, ensuring media decisions at every level are grounded in consistent methodology
•Lead the relationship with Burberry’s in-house MMM team; overseeing the brief, model inputs, validation and readout
•Build and report on actionable media insights measuring long-term brand equity and short-term omnichannel revenue derived from competitive intelligence, media planning and performance data
•Set the attribution methodology used across digital media channels and define the rules for how attribution outputs and MMM are read together
•Oversee the experimentation programme, including geo tests, incrementality studies, conversion lift and brand lift research

Key Requirements

•5+ years of experience in marketing measurement, media analytics, marketing science or media effectiveness across brand, agency, consultancy or platform
•Strong hands-on SQL and Python skills with comfort working directly with data platforms and warehouses
•Hands-on MMM experience as a builder or sophisticated consumer commissioning models, interpreting inputs and calibrating against market reality
•Strong grounding in digital attribution methodology and triangulation with other techniques
•Experience designing and running marketing experiments (geo tests, incrementality, conversion lift, brand lift) with statistical rigour

Experience:5+ yearsMarketing measurementMedia analyticsMarketing scienceMedia effectiveness

Skills:Stakeholder managementCommunicationLeadershipCollaborationProblem-solving

Tech Stack:SQLPythonMMMAttributionGeo testsBrand health tracking

Company Brief

Burberry

Industry: Luxury Goods

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1856

Website LinkedIn