Media Insights Manager

Burberry
London
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Stakeholder management","Communication","Leadership","Collaboration","Problem-solving"]

Own and evolve the end-to-end media measurement framework (MMM, attribution and omnichannel experimentation) to guide Burberry’s media investment decisions. Translate data into actionable insights, establish KPI hierarchies, and lead cross-functional governance, including brand health, audience measurement, and measurement validation across international markets.

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Burberry
Burberry
2 months ago

Media Insights Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 21 hours agoStatus: Live

Job Summary

Own and evolve the end-to-end media measurement framework (MMM, attribution and omnichannel experimentation) to guide Burberry’s media investment decisions. Translate data into actionable insights, establish KPI hierarchies, and lead cross-functional governance, including brand health, audience measurement, and measurement validation across international markets.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the end-to-end media measurement framework spanning strategic, tactical and operational layers, ensuring media decisions at every level are grounded in consistent methodology
  • •Lead the relationship with Burberry’s in-house MMM team; overseeing the brief, model inputs, validation and readout
  • •Build and report on actionable media insights measuring long-term brand equity and short-term omnichannel revenue derived from competitive intelligence, media planning and performance data
  • •Set the attribution methodology used across digital media channels and define the rules for how attribution outputs and MMM are read together
  • •Oversee the experimentation programme, including geo tests, incrementality studies, conversion lift and brand lift research

Key Requirements

  • •5+ years of experience in marketing measurement, media analytics, marketing science or media effectiveness across brand, agency, consultancy or platform
  • •Strong hands-on SQL and Python skills with comfort working directly with data platforms and warehouses
  • •Hands-on MMM experience as a builder or sophisticated consumer commissioning models, interpreting inputs and calibrating against market reality
  • •Strong grounding in digital attribution methodology and triangulation with other techniques
  • •Experience designing and running marketing experiments (geo tests, incrementality, conversion lift, brand lift) with statistical rigour
Experience:5+ yearsMarketing measurementMedia analyticsMarketing scienceMedia effectiveness
Skills:Stakeholder managementCommunicationLeadershipCollaborationProblem-solving
Tech Stack:SQLPythonMMMAttributionGeo testsBrand health tracking

Company Brief

Burberry
British luxury fashion house designing and selling ready-to-wear, accessories, fragrances, and leather goods. Known for its trench coats, distinctive check pattern, and global retail presence across wholesale, e-commerce, and owned stores.
Industry: Luxury Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1856
WebsiteLinkedIn