Growth Analytics & Operations Lead

Haystack News
San Francisco
Workplace: HybridFull timeFunction: Business OperationsExperience: 4-7 yearsEducation: bachelorsSkills: ["Statistical rigor","Experimentation","Proactive problem-solving","Hands-on execution","Communication"]

Own paid growth measurement and attribution, ensuring MMP data stays accurate across mobile and connected TV. Build and automate analytics dashboards and revenue/marketing reporting using Snowflake and ad platforms, and create LTV, CAC, payback, and incrementality models to guide budget pacing. Design experimentation frameworks and A/B/holdout tests, then translate results into actionable growth and ROI recommendations while monitoring tracking integrity.

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Haystack News
Haystack News
1 day ago

Growth Analytics & Operations Lead

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Last checked: 8 minutes agoStatus: Live
Reposted: similar role first listed 2 months ago

Job Summary

Own paid growth measurement and attribution, ensuring MMP data stays accurate across mobile and connected TV. Build and automate analytics dashboards and revenue/marketing reporting using Snowflake and ad platforms, and create LTV, CAC, payback, and incrementality models to guide budget pacing. Design experimentation frameworks and A/B/holdout tests, then translate results into actionable growth and ROI recommendations while monitoring tracking integrity.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Business Operations
Seniority: Mid level

Key Responsibilities

  • •Own paid growth measurement, validating and correcting MMP tracking across AppsFlyer, SKAdNetwork, deep link tracking, and CTV measurement across Roku, Fire TV, Vizio, and Samsung.
  • •Design and automate reporting systems and dashboards for revenue, partnerships, and marketing campaigns using Snowflake and third-party tools (e.g., Google Ads, Meta).
  • •Build LTV, CAC, and payback models by platform and device; design and run incrementality tests (holdout, geo, pre/post) and use them to guide decisions.
  • •Run A/B tests and experimentation frameworks with Product and Data teams, applying statistical rigor to connect results to actionable outcomes.
  • •Manage budget operations (pacing, forecasting, reconciliation) across Meta, Google, Apple Search Ads, and CTV platforms; automate routine bid/budget updates.

Key Requirements

  • •Bachelor’s degree in a quantitative/analytical field (e.g., Mathematics, Economics, Statistics, Engineering); advanced degree is a plus.
  • •4 to 7 years in growth or marketing analytics, marketing operations, or media buy operations, including at least 2 years in paid acquisition for a consumer app, streaming, media, or gaming company.
  • •SQL-fluent and comfortable with Snowflake (or similar), with experience building analytics from 0→1 and automated dashboards (Looker, Mode, Tableau, or equivalent).
  • •Owned or run an MMP/attribution setup (AppsFlyer, Adjust, Branch, or similar) and understand SKAdNetwork, lookback windows, deep linking, and incrementality/holdout testing.
  • •Built and maintained LTV/payback models used for spend decisions; Python or R is a plus.
Experience:4-7 yearsGrowth analyticsMarketing analyticsMarketing operationsMedia buy operations
Education:Bachelor's
Skills:Statistical rigorExperimentationProactive problem-solvingHands-on executionCommunication
Tech Stack:SQLSnowflakeAppsFlyerSKAdNetworkDeep linkingLookerModeTableauGoogle AdsMetaGoogle Apple Search AdsRokuFire TVVizioSamsungPythonRA/B testingIncrementality testsHoldout tests

Company Brief

Haystack News
Haystack News is a free ad-supported OTT streaming news service that personalizes short video news from local, national and international partners across smart TVs, mobile and web, offering live channels and curated playlists.
Industry: News, Journalism & Broadcasting
Company Size: Small (11 to 50 employees)
Growth: Growth Stage Startup
Valuation: Under USD 50M
Headquarters: San Francisco, United States
Founded: 2013
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