Senior Business Analyst, New verticals (Bangkok Based, relocation provided)

Agoda
Bangkok
Workplace: OnsiteFull timeFunction: Business OperationsSkills: ["Analytical skills","Entrepreneurial mindset","Independent execution","Organizational skills","Stakeholder management"]

Define, own, and execute go-to-market initiatives for a new Agoda B2C fintech product across multiple markets. Drive acquisition, activation, transaction growth, loyalty top-ups, and engagement by optimizing the full-funnel strategy and marketing channels (paid search, app campaigns, affiliates, KOL). Partner with Product, Design, and Fintech/Legal/Compliance while building dashboards, reporting, and processes to scale operations.

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FursaFursa
Agoda
Agoda
12 hours ago

Senior Business Analyst, New verticals (Bangkok Based, relocation provided)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live
Reposted: similar role first listed 2 weeks ago

Job Summary

Define, own, and execute go-to-market initiatives for a new Agoda B2C fintech product across multiple markets. Drive acquisition, activation, transaction growth, loyalty top-ups, and engagement by optimizing the full-funnel strategy and marketing channels (paid search, app campaigns, affiliates, KOL). Partner with Product, Design, and Fintech/Legal/Compliance while building dashboards, reporting, and processes to scale operations.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Business Operations
Seniority: Mid level

Key Responsibilities

  • •Define the product customer value proposition and go-to-market strategy for new verticals across markets.
  • •Design and optimize full-funnel strategies using acquisition, activation, transaction growth, loyalty, and engagement metrics.
  • •Plan and execute marketing initiatives, including launching channels (paid search, app campaigns, affiliates) and optimizing performance campaigns and incentives.
  • •Partner with Product and Design on onboarding, in-app messaging, and key user journeys.
  • •Collaborate with Fintech/Legal/Compliance to ensure accurate, compliant campaigns and messaging, and build dashboards and reporting to scale operations.

Key Requirements

  • •At least 3 years running strategic initiatives in e-commerce, consulting, OTA, and/or fintech space.
  • •Strong analytical skills using data and performance metrics (CAC, LTV, activation, retention, payback, cohorts).
  • •Ability to pull and analyze data using SQL and/or self-serve BI tools.
  • •Entrepreneurial/builder mindset: operate in ambiguity, set up new processes, and figure things out without a playbook.
  • •Strong English verbal/written communication and stakeholder management across multiple teams and departments.
Experience:E-commerceConsultingOTAFintechFinancial services
Skills:Analytical skillsEntrepreneurial mindsetIndependent executionOrganizational skillsStakeholder management
Languages:English
Tech Stack:SQLTableauPower BIMicrosoft SQL ServerPythonRMachine learningStatisticsData visualizationDashboardsData analyticsArtificial intelligencePandasJavaGoogle FacebookAmazon

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Agoda
Agoda operates a global online travel booking platform offering hotels, vacation rentals, flights, and other travel services. It provides price comparison, deals, and booking management for leisure and business travelers worldwide.
Industry: TravelTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Singapore, Singapore
Founded: 2005
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn