Active Member Marketing Manager

Twin Health
United States
Workplace: RemoteFull timeUSD 125,000 - 140,000 annuallyFunction: Marketing & GrowthExperience: 4-7 yearsSkills: ["Experimentation","Process building","Reporting","Cross-functional collaboration","Compliance discipline"]

Own Twin’s first proactive active-member lifecycle program across email, SMS, push, in-app, and direct mail. Build segmentation and an engagement roadmap, govern messaging to coordinate with care teams and product notifications, and run end-to-end campaigns in Braze (Canvas/journeys, personalization, QA, launch, iteration). Establish testing and measurement using dashboards and Snowflake data, while maintaining HIPAA/PHI and consent compliance.

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FursaFursa
Twin Health
Twin Health
18 hours ago

Active Member Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own Twin’s first proactive active-member lifecycle program across email, SMS, push, in-app, and direct mail. Build segmentation and an engagement roadmap, govern messaging to coordinate with care teams and product notifications, and run end-to-end campaigns in Braze (Canvas/journeys, personalization, QA, launch, iteration). Establish testing and measurement using dashboards and Snowflake data, while maintaining HIPAA/PHI and consent compliance.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Map the member journey and define proactive communication strategy across stages, including winback and deliberate suppression choices.
  • •Own the annual and quarterly engagement roadmap and build a segmentation model grounded in member behavior, app engagement, clinical trajectory, and enrollment channels.
  • •Inventory and govern the member communication calendar across marketing, care team, product, and clinical so members receive one coherent voice.
  • •Build and ship end-to-end campaigns in Braze (audience logic, Canvas/journeys, content, QA, launch, iteration) and develop deliverability, preference center, and connected content usage.
  • •Stand up testing and measurement (including holdouts and direct mail pilots), report performance to leadership, and maintain compliance discipline (HIPAA/PHI, TCPA/SMS consent, CAN-SPAM).

Pay and Benefits

Salary: USD 125,000 - 140,000 annually
Equity and Bonus:Equity
Perks:Remote WorkHealth InsuranceDentalVision401kPaid LeavePaid ParentalFlexible Spending

Key Requirements

  • •4–7 years in lifecycle, CRM, retention, or engagement marketing, owning programs end to end.
  • •Hands-on Braze expertise to build multi-branch Canvases with behavioral triggers, Liquid personalization, and suppression logic.
  • •Experience with multi-channel lifecycle marketing including email plus at least one of SMS, push, or in-app.
  • •Demonstrated experimentation rigor, including designing holdouts and reporting results (including nulls).
  • •Comfort building and defining processes from scratch for a program that does not yet exist.
Experience:4-7 years
Skills:ExperimentationProcess buildingReportingCross-functional collaborationCompliance discipline
Tech Stack:BrazeLiquidCanvasSnowflakeEmailSMSPush notificationsIn-app messagingDirect mailDashboards

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Twin Health
Provides an AI-driven metabolic health platform that creates a personalized 'digital twin' to help prevent, manage, and reverse chronic metabolic conditions like diabetes through continuous data, coaching, and clinical care.
Industry: HealthTech
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: San Francisco, United States
Founded: 2015
WebsiteLinkedIn