Senior Manager Marketing | Japan

Coursera
Japan
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Strategic planning","Leadership","Analytical mindset","Communication","Collaboration"]

Own and drive Udemy’s on-the-ground marketing strategy in Japan as the strategic liaison with Benesse. Lead end-to-end B2B growth efforts, including multi-channel campaign planning, demand generation, and customer marketing programs (advocacy, case studies, retention/expansion). Plan and execute field events such as conferences, trade shows, webinars, and customer events—managing strategy through logistics. Analyze performance and manage budgets to maximize pipeline growth and ROI.

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FursaFursa
Coursera
Coursera
2 days ago

Senior Manager Marketing | Japan

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Job Summary

Own and drive Udemy’s on-the-ground marketing strategy in Japan as the strategic liaison with Benesse. Lead end-to-end B2B growth efforts, including multi-channel campaign planning, demand generation, and customer marketing programs (advocacy, case studies, retention/expansion). Plan and execute field events such as conferences, trade shows, webinars, and customer events—managing strategy through logistics. Analyze performance and manage budgets to maximize pipeline growth and ROI.
Location: Japan
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Serve as the primary strategic liaison between Udemy and Benesse, aligning marketing strategy and objectives and driving joint campaign execution day to day.
  • •Develop and execute comprehensive B2B marketing strategies leveraging both organizations’ resources to drive growth across Japan.
  • •Plan, coordinate, and manage multi-channel marketing campaigns to reach target audiences using integrated Udemy and Benesse capabilities.
  • •Own end-to-end field event management (conferences, webinars, trade shows, and customer events), from strategy through on-the-ground logistics.
  • •Analyze campaign performance and partnership effectiveness, manage budgets and resource allocation, and demonstrate ROI on marketing investments across both organizations.

Key Requirements

  • •7+ years of marketing experience in Japan with a proven track record leading and executing successful B2B marketing strategies.
  • •3+ years of leadership experience managing and developing direct marketing or partner teams, including coaching, mentoring, and driving performance.
  • •Demonstrated expertise in partner marketing, including managing strategic partnerships and co-marketing programs across complex stakeholders.
  • •Strong demand generation experience with measurable results in lead generation and pipeline growth for both consumer and business audiences.
  • •Hands-on field and customer marketing experience, including planning and executing events (conferences, trade shows, webinars) and customer programs like advocacy, case studies, and retention/expansion in a B2B context.
Experience:7+ yearsB2B marketingDemand generationPartner marketingField marketingCustomer marketing
Skills:Strategic planningLeadershipAnalytical mindsetCommunicationCollaboration

Company Brief

Coursera
Operates an online learning platform offering MOOCs, professional certificates, and degree programs in partnership with universities and organizations worldwide, enabling learners and professionals to acquire new skills and credentials online.
Industry: EdTech
Company Size: Enterprise (1,001+ employees)
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Mountain View, United States
Founded: 2012
WebsiteLinkedIn