Senior SEO Manager

Coursera
United States
Full timeUSD 129,200 - 173,500 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Cross-functional collaboration","Data-driven decision-making","Stakeholder management","Strategic thinking","Hands-on execution"]

Own and evolve SEO strategy to drive Coursera’s organic growth across web, AI-powered search experiences, and emerging discovery platforms. Lead SEO roadmaps that combine content, technical, and programmatic SEO with measurable impact. Partner with SEO Content, product, engineering, and content teams to improve discoverability, engagement, and conversion across the learner journey, while using analytics and reporting to inform stakeholders.

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FursaFursa
Coursera
Coursera
1 day ago

Senior SEO Manager

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live
Reposted: similar role first listed 4 months ago

Job Summary

Own and evolve SEO strategy to drive Coursera’s organic growth across web, AI-powered search experiences, and emerging discovery platforms. Lead SEO roadmaps that combine content, technical, and programmatic SEO with measurable impact. Partner with SEO Content, product, engineering, and content teams to improve discoverability, engagement, and conversion across the learner journey, while using analytics and reporting to inform stakeholders.
Location: United States
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Define and execute SEO and organic discovery strategies across web, AI search, and emerging platforms
  • •Prioritize and deliver an SEO roadmap across content, technical, and programmatic SEO with measurable impact
  • •Partner with SEO Content, organic social, and paid media to scale discovery aligned to user intent and business goals
  • •Lead technical SEO initiatives (indexing, site performance, structured data, crawl optimization) and collaborate with Product/Engineering
  • •Establish reporting and communicate insights on visibility, traffic, engagement, and conversion to stakeholders

Pay and Benefits

Salary: USD 129,200 - 173,500 annually
Equity and Bonus:Equity
Perks:Annual BonusEquity

Key Requirements

  • •7+ years managing SEO programs in-house for large-scale websites, marketplaces, or platforms
  • •Lead technical SEO initiatives in partnership with engineering teams
  • •Use SEO and data platforms (e.g., Google Search Console, Screaming Frog, Ahrefs, Semrush, Looker, Tableau, Google Analytics) to analyze performance
  • •Demonstrated ability to influence cross-functional stakeholders and drive measurable SEO impact
  • •Experience using AI-driven search tools and methods (e.g., Profound, Promptwatch) and optimizing emerging discovery surfaces is preferred
Experience:7+ years
Skills:Cross-functional collaborationData-driven decision-makingStakeholder managementStrategic thinkingHands-on execution
Tech Stack:Google Search ConsoleScreaming FrogAhrefsSemrushLookerTableauGoogle AnalyticsSQLPythonProfoundPromptwatch

Company Brief

Coursera
Operates an online learning platform offering MOOCs, professional certificates, and degree programs in partnership with universities and organizations worldwide, enabling learners and professionals to acquire new skills and credentials online.
Industry: EdTech
Company Size: Enterprise (1,001+ employees)
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Mountain View, United States
Founded: 2012
WebsiteLinkedIn