Assistant Vice President Marketing

HSBC
Bengaluru
Workplace: OnsiteFull timeFunction: Executive & General ManagementSkills: ["Attention to detail","Project management","Collaboration","Communication","Stakeholder management"]

Lead cross-border marketing initiatives for HSBC Asset Management’s institutional and product capabilities, partnering with investment specialists, portfolio managers, compliance, and client-facing teams. Own and govern marketing content and end-to-end delivery of campaigns and materials across channels (including website), while translating complex financial data into compelling client narratives. Manage marketing operations and third-party vendors, maintain controls for audit needs, and drive process improvements in a matrixed environment.

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FursaFursa
HSBC
HSBC
2 days ago

Assistant Vice President Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live
Reposted: similar role first listed 2 months ago

Job Summary

Lead cross-border marketing initiatives for HSBC Asset Management’s institutional and product capabilities, partnering with investment specialists, portfolio managers, compliance, and client-facing teams. Own and govern marketing content and end-to-end delivery of campaigns and materials across channels (including website), while translating complex financial data into compelling client narratives. Manage marketing operations and third-party vendors, maintain controls for audit needs, and drive process improvements in a matrixed environment.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Sr. Director level

Key Responsibilities

  • •Own cross-border marketing content by partnering with investment specialists, portfolio managers, compliance, and other teams.
  • •Plan and drive end-to-end delivery of high-quality marketing materials (literature, presentations, videos, and digital campaigns) with governance and updates.
  • •Write and develop marketing content by turning complex financial data into client-facing narratives and messaging.
  • •Deliver marketing channel activity across traditional, social, and digital channels (including the website), plus events, partnerships, and collateral; track market and competitor activity.
  • •Manage marketing operations and third-party vendors (creative agencies, content creators, media planners, production houses, and event organisers) and maintain reporting, controls, and audit-ready logs.

Key Requirements

  • •Post-graduation in marketing or finance.
  • •Around 8 years of experience in marketing within asset management or a similar financial services company, with product marketing experience compulsory.
  • •Strong understanding of the asset management industry, including investment products, capabilities, and asset classes.
  • •Experience working in a regulated industry and ability to navigate complex procedures and processes.
  • •Strong project management capability in cross-functional, matrixed operations, with a proactive approach to changing priorities and deadlines.
Experience:Asset managementFinancial servicesRegulated industryProduct marketingDigital marketing
Education:
Skills:Attention to detailProject managementCollaborationCommunicationStakeholder management
Tech Stack:SharePointSeismicDigital marketingArtificial Intelligence toolsWebsite

Company Brief

HSBC
Global banking and financial services organisation offering retail, commercial, corporate and investment banking, wealth management, and global markets services across Europe, Asia, the Americas and the Middle East.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1865
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn