International Marketing Lead, SMB Ads

OpenAI
Dublin
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Leadership","Experimentation","Collaboration","Forecasting","Strategic planning"]

Own and scale OpenAI’s SMB Ads business across international markets outside the US. Lead a global, cross-functional marketing effort to drive advertiser acquisition, activation, retention, and revenue growth through country plans, localized go-to-market programs, performance reviews, and experimentation. Improve the end-to-end advertiser experience in partnership with Product, Ads Engineering, Data Science, and Operations while hiring, coaching, and developing the international SMB Ads marketing team.

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FursaFursa
OpenAI
OpenAI
1 day ago

International Marketing Lead, SMB Ads

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Own and scale OpenAI’s SMB Ads business across international markets outside the US. Lead a global, cross-functional marketing effort to drive advertiser acquisition, activation, retention, and revenue growth through country plans, localized go-to-market programs, performance reviews, and experimentation. Improve the end-to-end advertiser experience in partnership with Product, Ads Engineering, Data Science, and Operations while hiring, coaching, and developing the international SMB Ads marketing team.
Location: Dublin
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own international advertiser and revenue targets, translating them into country plans across acquisition, activation, retention, expansion, and advocacy.
  • •Prioritize countries based on market potential, product readiness, channel economics, and regulatory/operational requirements.
  • •Launch locally relevant go-to-market programs with regional marketing, sales, and partnership leaders spanning positioning, demand generation, lifecycle, education, offers, and conversion.
  • •Improve the international advertiser experience with Product, Engineering, Data Science, and Operations across signup, campaign creation, payments, measurement, support, and trust.
  • •Hire, coach, and develop the international SMB Ads marketing team and lead performance reviews, forecasting, and growth initiatives with Sales, Product, and Finance.

Key Requirements

  • •Significant experience owning international business or growth targets with measurable customer and revenue results in SMB, self-serve advertising, SaaS, marketplace, commerce, or fintech.
  • •Experience hiring and developing marketing teams and scaling collaboration across global, regional, and local teams.
  • •Ability to balance global strategy with local customer needs and prioritize investment across markets, segments, and programs.
  • •Strong understanding of how to acquire, activate, educate, and retain SMB customers at scale.
  • •Comfort using funnel data, market research, customer insight, and experiments to make clear decisions in evolving markets.
Experience:SaaSAdvertisingFintechMarketplaceCommerce
Skills:LeadershipExperimentationCollaborationForecastingStrategic planning
Tech Stack:Google AdsMeta AdsTikTok for BusinessAmazon AdsRedditSnap

Company Brief

OpenAI
Develops and deploys advanced generative AI models (including ChatGPT and DALL·E) and AI infrastructure, providing APIs and consumer products to accelerate safe AGI for broad benefit.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Hectocorn (USD 100B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2015
Glassdoor
Glassdoor: 4.4
WebsiteLinkedInGlassdoor