Manager Marketing - instashop

Delivery Hero
Cairo
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5-8 yearsEducation: bachelorsSkills: ["Leadership","Mentorship","Communication","Organizational skills","Analytical thinking"]

Lead and execute Egypt’s localized marketing strategy, owning growth targets and unit economics. Manage and mentor a team of 3 Marketing Executives, setting KPIs and driving day-to-day campaign performance. Oversee 360-degree campaigns across digital, OOH, activations, and trade marketing, partnering with Commercial, Operations, CRM, and Performance Marketing to drive app orders and high LTV. Use data to optimize CAC, conversions, and ROI while managing the Egypt marketing budget.

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FursaFursa
Delivery Hero
Delivery Hero
1 month ago

Manager Marketing - instashop

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Job Summary

Lead and execute Egypt’s localized marketing strategy, owning growth targets and unit economics. Manage and mentor a team of 3 Marketing Executives, setting KPIs and driving day-to-day campaign performance. Oversee 360-degree campaigns across digital, OOH, activations, and trade marketing, partnering with Commercial, Operations, CRM, and Performance Marketing to drive app orders and high LTV. Use data to optimize CAC, conversions, and ROI while managing the Egypt marketing budget.
Location: Cairo
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Define and execute Egypt’s localized marketing strategy aligned with commercial goals, unit economics, and growth targets.
  • •Directly manage, develop, and coach a team of 3 Marketing Executives, setting clear KPIs and guiding daily campaign execution.
  • •Oversee end-to-end 360-degree campaigns (digital, OOH, activations, trade marketing) tailored to Egyptian consumer behavior.
  • •Partner with Commercial, Operations, CRM, and Performance Marketing teams to drive immediate app orders and high LTV.
  • •Track, analyze, and optimize campaign metrics (CAC, conversion rates, order frequency, ROI) and manage the Egypt marketing budget with strict ROI tracking.

Key Requirements

  • •Bachelor’s degree in Marketing, Business Administration, or a related field.
  • •5–8 years of progressive marketing experience, preferably in Q-commerce, tech startups, or FMCG in Egypt.
  • •Experience leading, mentoring, and building high-performing marketing teams in a fast-paced environment.
  • •Strong analytical skills with experience using data to make informed decisions.
  • •Experience with digital marketing platforms and tools, including social media, email marketing, and web analytics.
Experience:5-8 yearsQ-commerceTech startupsFMCG
Education:Bachelor's in Marketing, Business Administration (or related field)
Skills:LeadershipMentorshipCommunicationOrganizational skillsAnalytical thinking
Languages:English
Tech Stack:Social mediaEmail marketingWeb analyticsDigital marketing platforms

Company Brief

Delivery Hero
Global online food-ordering and local delivery platform operating multiple regional brands (e.g., Foodpanda, Glovo, Talabat) across 50–70+ countries, supplying food and quick-commerce deliveries via marketplace and logistics services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
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