EMEA Field Marketing Manager - Workvivo

Zoom Video Communications
Dublin, Amsterdam
Workplace: HybridFull timeEUR 71,500 - 125,100Function: Marketing & GrowthExperience: 5+ yearsSkills: ["Cross-functional collaboration","Data-driven communication","Strategic planning","Budget management","Stakeholder management"]

Own EMEA field marketing strategy for Workvivo, using a tiered ABM approach (1:1, 1:few, 1:many/ABX) to drive pipeline growth. Build and manage regional field/event calendars in partnership with Sales, SDR leadership, and Demand Generation. Manage EMEA field and events budget with a focus on pipeline efficiency, attribution, and reporting. Support global flagship events and ensure coordinated sales follow-up across account tiers.

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FursaFursa
Zoom Video Communications
Zoom Video Communications
2 days ago

EMEA Field Marketing Manager - Workvivo

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Last checked: 4 hours agoStatus: Live

Job Summary

Own EMEA field marketing strategy for Workvivo, using a tiered ABM approach (1:1, 1:few, 1:many/ABX) to drive pipeline growth. Build and manage regional field/event calendars in partnership with Sales, SDR leadership, and Demand Generation. Manage EMEA field and events budget with a focus on pipeline efficiency, attribution, and reporting. Support global flagship events and ensure coordinated sales follow-up across account tiers.
Location: Dublin, Amsterdam
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Execute EMEA field marketing strategy as a tiered ABM motion across account tiers and segments.
  • •Build and manage the regional field calendar with Sales and SDR leadership, tailored to tier, concentration, and deal stage.
  • •Own EMEA pipeline targets and generate/accelerate pipeline while maintaining standards with other demand channels.
  • •Support execution of global flagship events in EMEA and manage the field/events budget focused on pipeline efficiency.
  • •Coordinate lead transition and follow-up with Sales Development and Sales, partner with Revenue Operations on attribution, and report performance regionally and globally.

Pay and Benefits

Salary: EUR 71,500 - 125,100

Key Requirements

  • •5+ years in field marketing, ABM, or integrated marketing, ideally in a B2B SaaS or enterprise technology environment.
  • •Hands-on experience executing tiered ABM (1:1 for top accounts, 1:few for clusters, 1:many/ABX for scale).
  • •Experience optimizing pipeline efficiency beyond event volume, with measurable, cost-effective outcomes.
  • •Ability to manage a regional field budget and report pipeline contributions accurately to senior leadership.
  • •Collaboration experience across Sales, Sales Development, and Demand Generation, plus knowledge of HR technology or employee experience.
Experience:5+ yearsB2B SaaSEnterprise technologyABMIntegrated marketingHR technologyEmployee experience
Skills:Cross-functional collaborationData-driven communicationStrategic planningBudget managementStakeholder management

Company Brief

Zoom Video Communications
Provides video conferencing, chat, phone, webinar, and collaboration software for businesses, schools, and individuals. Its platform is widely used for remote meetings, virtual events, and hybrid work communication.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 2011
WebsiteLinkedIn