Vice President, Performance Marketing – Channels

NBC Universal
New York
Workplace: HybridFull timeUSD 190,000 - 245,000 annuallyFunction: Marketing & GrowthSkills: ["Leadership","Analytical skills","Strategic thinking","Project management","Decision-making"]

Lead Paid Social, Programmatic, and Paid Search strategy for the Peacock business, driving incremental growth across major performance channels. Own cross-channel testing, measurement, and the learning agenda, partnering with Media Analytics, Finance, and Data Strategy to implement effective measurement solutions. Manage partner relationships with platforms (including Meta, TikTok, and Google DV360/YouTube), oversee campaign execution decisions, and coach managers to evolve the performance marketing discipline.

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NBC Universal
NBC Universal
22 hours ago

Vice President, Performance Marketing – Channels

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Job Summary

Lead Paid Social, Programmatic, and Paid Search strategy for the Peacock business, driving incremental growth across major performance channels. Own cross-channel testing, measurement, and the learning agenda, partnering with Media Analytics, Finance, and Data Strategy to implement effective measurement solutions. Manage partner relationships with platforms (including Meta, TikTok, and Google DV360/YouTube), oversee campaign execution decisions, and coach managers to evolve the performance marketing discipline.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own paid social, programmatic, and paid search strategy and execution across major performance marketing platforms.
  • •Partner on channel investment strategy, budget oversight, and pacing with performance planning leadership.
  • •Manage partner relationships with paid media platforms to ensure delivery against Peacock business goals and drive innovation.
  • •Oversee cross-channel testing and the learning agenda, prioritizing and designing experiments based on performance data.
  • •Guide overall MarTech and data strategy, translating results into strategic recommendations and partnering to adopt emerging technologies.

Pay and Benefits

Salary: USD 190,000 - 245,000 annually
Perks:Health InsuranceDentalVision401kPaid LeaveLearning Budget

Key Requirements

  • •12+ years of experience in performance marketing, with deep paid social expertise.
  • •Deep platform expertise in major performance media channels including Meta, TikTok, and Google (DV360, YouTube).
  • •Proven ability to connect data, strategy, and storytelling to deliver recommendations and direction.
  • •Expertise in testing methodologies, experimental design, and leading a strategic learning agenda.
  • •Extensive experience with media mix modeling and multi-touch attribution measurement and planning solutions.
Experience:Performance marketingPaid socialMedia mix modelingMulti-touch attributionStreaming
Skills:LeadershipAnalytical skillsStrategic thinkingProject managementDecision-making
Languages:English
Tech Stack:MetaTikTokGoogleDV360YouTubeMarTechMedia mix modelingMulti-touch attributionDCOCampaign automationAI-powered workflows

Company Brief

NBC Universal
NBCUniversal is a global media and entertainment company producing and distributing film, television, news, sports and streaming content, and operating theme parks and consumer experiences across a portfolio of well-known brands including NBC, Universal Pictures and Peacock.
Industry: Film & Television
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York City, United States
Founded: 2004
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