Diageo

1 day ago

Regional Retail Media Lead – Hub

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 10 hours agoStatus: Live

Job Summary

Lead the end-to-end retail media strategy, planning, and enablement across the regional hub, driving omnichannel growth through retailer ecosystems. Integrate retail media into Connected Reach full-funnel planning across Paid, Social, Creator, and Commerce touchpoints. Own measurement and ROI frameworks, enable best-in-class activation across RMNs, and partner with data/MarTech teams to scale automation, AI-driven optimization, and advanced attribution.

Location: Bogotá

Workplace: Onsite

Employment Type: Full time

Job Function: Administration & Executive Assistance

Key Responsibilities

•Own and evolve the regional retail media strategy across brands and customers aligned to global direction and regional growth priorities.
•Embed retail media into full-funnel Connected Reach planning, integrating Paid, Social, Creator, and Commerce touchpoints.
•Enable markets to deliver best-in-class retail media activation aligned to the Retail Media Activation Framework (RMAF), including standardized planning, buying, and optimization approaches.
•Define and deploy a regional retail media measurement framework covering sales impact/incrementality, ROI/efficiency, share of voice, and shopper engagement/conversion.
•Partner with Data & MarTech teams to scale automation, AI-driven optimization, and advanced attribution, and drive retailer data integration and closed-loop measurement.

Key Requirements

•8–10+ years in retail media, digital media, eCommerce, or shopper marketing.
•Strong experience with retailer platforms and retail media networks (RMNs) (e.g., Amazon Ads, Criteo, CitrusAd).
•Proven track record delivering commercial growth through media and commerce integration.
•Experience operating in multi-market, matrixed organisations.
•Strong exposure to customer/commercial teams and JBP processes.

Experience:8-10 yearsRetail mediaDigital mediaECommerceShopper marketing

Skills:Cross-functional collaborationThought leadershipTest-and-learn mindset

Languages:English

Tech Stack:Amazon AdsCriteoCitrusAdRetail media networks (RMNs)Clean roomsAutomationAI-driven optimizationAdvanced attribution

Company Brief

Diageo

Global beverage alcohol company producing and distributing spirits, beer, and ready-to-drink beverages. Owns major brands like Johnnie Walker, Smirnoff, Guinness, and Baileys, operating across multiple markets with a broad retail and hospitality presence.

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1997

Website LinkedIn

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Diageo

1 day ago

Regional Retail Media Lead – Hub

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 10 hours agoStatus: Live

Job Summary

Location: Bogotá

Workplace: Onsite

Employment Type: Full time

Job Function: Administration & Executive Assistance

Key Responsibilities

•Own and evolve the regional retail media strategy across brands and customers aligned to global direction and regional growth priorities.
•Embed retail media into full-funnel Connected Reach planning, integrating Paid, Social, Creator, and Commerce touchpoints.
•Enable markets to deliver best-in-class retail media activation aligned to the Retail Media Activation Framework (RMAF), including standardized planning, buying, and optimization approaches.
•Define and deploy a regional retail media measurement framework covering sales impact/incrementality, ROI/efficiency, share of voice, and shopper engagement/conversion.
•Partner with Data & MarTech teams to scale automation, AI-driven optimization, and advanced attribution, and drive retailer data integration and closed-loop measurement.

Key Requirements

•8–10+ years in retail media, digital media, eCommerce, or shopper marketing.
•Strong experience with retailer platforms and retail media networks (RMNs) (e.g., Amazon Ads, Criteo, CitrusAd).
•Proven track record delivering commercial growth through media and commerce integration.
•Experience operating in multi-market, matrixed organisations.
•Strong exposure to customer/commercial teams and JBP processes.

Experience:8-10 yearsRetail mediaDigital mediaECommerceShopper marketing

Skills:Cross-functional collaborationThought leadershipTest-and-learn mindset

Languages:English

Tech Stack:Amazon AdsCriteoCitrusAdRetail media networks (RMNs)Clean roomsAutomationAI-driven optimizationAdvanced attribution

Company Brief

Diageo

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1997

Website LinkedIn