Airbnb

2 weeks ago

Sr Social Measurement Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Build a best-in-class social measurement strategy for Airbnb’s global marketing and communications teams. Define frameworks and KPIs, elevate reporting into executive-ready storytelling, and lead a test-and-learn agenda to optimize organic and influencer performance across platforms and regions. Partner with social, creative, Comms, Data Science, and regional marketers, using AI and analytics tools to turn social signals into actionable decisions and measurable business outcomes.

Location: San Francisco

Workplace: Remote

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Mid level

Key Responsibilities

•Define and own Airbnb’s social measurement strategy, standardizing frameworks, KPIs, and success criteria across platforms and regions.
•Elevate reporting into strategic storytelling by synthesizing data across channels, programs, and regions for executive-ready narratives.
•Lead a global test-and-learn agenda, designing experiments, running rapid tests, and identifying high-performing content formats.
•Drive insights and optimization by analyzing cross-platform performance and translating findings into actionable recommendations for creative and strategy teams.
•Apply AI to accelerate analytical depth and speed, building reporting views, automating workflows, validating hypotheses, and connecting social signals to internal data.

Key Requirements

•15+ years of experience in social analytics, marketing measurement, or digital strategy, ideally at a global consumer brand or platform.
•Deep expertise in organic social and/or influencer measurement, including platform-native analytics and third-party tools.
•Strong analytical and technical skills, including data querying, analysis, and dashboarding (e.g., SQL, Excel, BI tools).
•Proven ability to translate complex data into clear narratives for cross-functional teams and executive leadership.
•Experience leading test-and-learn agendas using experimentation frameworks to drive measurable business outcomes.

Experience:Social analyticsMarketing measurementDigital strategyInfluencer measurementOrganic social

Skills:Analytical thinkingCommunicationStakeholder managementStrategic thinkingBias for action

Languages:English

Tech Stack:AIExperimentationSQLExcelBI toolsTikTokInstagramYouTubeSprinklrCreatorIQBrandwatchTubular

Company Brief

Airbnb

Online marketplace that connects travelers with hosts offering short-term lodging, experiences, and long-term stays. Facilitates booking, payments, and reviews while providing tools for hosts to manage listings globally.

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2008

Website LinkedIn

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Airbnb

2 weeks ago

Sr Social Measurement Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: San Francisco

Workplace: Remote

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Mid level

Key Responsibilities

•Define and own Airbnb’s social measurement strategy, standardizing frameworks, KPIs, and success criteria across platforms and regions.
•Elevate reporting into strategic storytelling by synthesizing data across channels, programs, and regions for executive-ready narratives.
•Lead a global test-and-learn agenda, designing experiments, running rapid tests, and identifying high-performing content formats.
•Drive insights and optimization by analyzing cross-platform performance and translating findings into actionable recommendations for creative and strategy teams.
•Apply AI to accelerate analytical depth and speed, building reporting views, automating workflows, validating hypotheses, and connecting social signals to internal data.

Key Requirements

•15+ years of experience in social analytics, marketing measurement, or digital strategy, ideally at a global consumer brand or platform.
•Deep expertise in organic social and/or influencer measurement, including platform-native analytics and third-party tools.
•Strong analytical and technical skills, including data querying, analysis, and dashboarding (e.g., SQL, Excel, BI tools).
•Proven ability to translate complex data into clear narratives for cross-functional teams and executive leadership.
•Experience leading test-and-learn agendas using experimentation frameworks to drive measurable business outcomes.

Experience:Social analyticsMarketing measurementDigital strategyInfluencer measurementOrganic social

Skills:Analytical thinkingCommunicationStakeholder managementStrategic thinkingBias for action

Languages:English

Tech Stack:AIExperimentationSQLExcelBI toolsTikTokInstagramYouTubeSprinklrCreatorIQBrandwatchTubular

Company Brief

Airbnb

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2008

Website LinkedIn