Responsable Marketing et Communication

Fronius International
France
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: mastersSkills: ["Leadership","Analytical thinking","Communication","Commercial mindset","Digital proficiency"]

Lead and execute a local B2B marketing strategy, coordinating with global marketing and supporting sales growth across welding and energy solutions. Plan and manage end-to-end marketing activities (online and offline), analyze market and competitor trends, and develop the French brand in line with company guidelines. Manage a team of three, oversee budget and KPI reporting, and collaborate cross-functionally to drive innovation and operational business impact.

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Fronius International
Fronius International
3 months ago

Responsable Marketing et Communication

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Last checked: 8 days agoStatus: Live

Job Summary

Lead and execute a local B2B marketing strategy, coordinating with global marketing and supporting sales growth across welding and energy solutions. Plan and manage end-to-end marketing activities (online and offline), analyze market and competitor trends, and develop the French brand in line with company guidelines. Manage a team of three, oversee budget and KPI reporting, and collaborate cross-functionally to drive innovation and operational business impact.
Location: France
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop, implement, and continuously improve the local marketing strategy in coordination with global marketing.
  • •Coordinate regular reporting with the National Sales Director and global marketing support.
  • •Plan, manage, and control marketing activities (online/offline), including campaigns, events, PR, and digital marketing.
  • •Lead and develop the Marketing & Communication team of 3, including coaching and competency growth.
  • •Analyze market/customer/competitive trends and provide action recommendations while supporting cross-department innovation and growth.
Travel: Medium travel

Key Requirements

  • •Bac+5 en Marketing / Communication
  • •At least 5 years of experience in marketing and people management
  • •Excellent English skills (oral and written)
  • •Knowledge of the welding market (solar market knowledge is a plus)
  • •Strong digital affinity and experience with tools such as Adobe, Qlik, Microsoft 365 Dynamics CRM, Agorapulse, Google Ads, and LinkedIn Ads
Experience:5+ yearsB2BIndustrialWelding
Education:Master's in Marketing / Communication
Skills:LeadershipAnalytical thinkingCommunicationCommercial mindsetDigital proficiency
Languages:English
Tech Stack:AdobeQlikMicrosoft 365 DynamicsAgorapulseGoogle AdsLinkedIn AdsCRM

Company Brief

Fronius International
Develops welding technology, solar energy solutions, and battery charging systems for industrial and commercial use. The company serves manufacturing, energy, and mobility customers with equipment, software, and services built around efficient power conversion.
Industry: Industrial Machinery
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Funding: Bootstrapped
Headquarters: Wels, Austria
Founded: 1945
WebsiteLinkedIn