Product Marketing Manager

Sony Interactive Entertainment
San Mateo
Workplace: OnsiteFull timeUSD 138,200 - 207,400Function: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Presentation","Problem-solving","Collaboration"]

Strategic Product Marketing Manager focused on Platform Audience Planning for PlayStation. Collaborate with Data Science, Consumer Insights, Analytics, and Product Marketing to develop audience frameworks, connect self-reported research with first-party data, and translate insights into actionable recommendations. Drive cross-functional alignment, identify audience opportunities, and inform product planning, marketing priorities, and platform growth initiatives across FY26 and beyond.

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Sony Interactive Entertainment
Sony Interactive Entertainment
2 months ago

Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Strategic Product Marketing Manager focused on Platform Audience Planning for PlayStation. Collaborate with Data Science, Consumer Insights, Analytics, and Product Marketing to develop audience frameworks, connect self-reported research with first-party data, and translate insights into actionable recommendations. Drive cross-functional alignment, identify audience opportunities, and inform product planning, marketing priorities, and platform growth initiatives across FY26 and beyond.
Location: San Mateo
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Support Platform Audience Planning & Strategy by developing and evolving PlayStation's platform audience planning framework.
  • •Support the development of the current-to-future audience strategy that informs product planning, marketing priorities, and platform growth initiatives across FY26 and beyond.
  • •Help identify audience opportunities, emerging consumer trends, and shifts in player behavior to inform strategic planning efforts.
  • •Contribute to audience planning deliverables, recommendations, and frameworks that support cross-functional decision-making.
  • •Partner with Product Marketing, Consumer Insights, Lifecycle Marketing, CRM, Data Science, and Analytics teams to align audience planning efforts across the organization.

Pay and Benefits

Salary: USD 138,200 - 207,400
Perks:Health InsuranceDentalVision401kTime OffEmployee Discounts

Key Requirements

  • •5+ years of experience in Product Marketing, Audience Strategy, Consumer Insights, Market Research, Analytics, CRM, Lifecycle Marketing, or a related field.
  • •Bachelor’s degree or equivalent
  • •Experience leveraging consumer research, behavioral data, and market insights to inform marketing, product, or business decisions.
  • •Demonstrated ability to synthesize complex quantitative and qualitative data into clear insights and actionable recommendations.
  • •Strong analytical and problem-solving skills, with the ability to identify patterns, trends, and audience opportunities across multiple data sources.
Experience:5+ yearsGamingEntertainmentTechnologySubscription services
Education:Bachelor's
Skills:CommunicationPresentationProblem-solvingCollaboration
Languages:English

Company Brief

Sony Interactive Entertainment
Develops and publishes PlayStation hardware, software, and digital services, operating the PlayStation platform and ecosystem for gaming, entertainment, and network services worldwide.
Industry: Gaming
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: San Mateo, United States
Founded: 1993
WebsiteLinkedIn