Sony Interactive Entertainment

4 weeks ago

Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Strategic Product Marketing Manager focused on Platform Audience Planning for PlayStation. Collaborate with Data Science, Consumer Insights, Analytics, and Product Marketing to develop audience frameworks, connect self-reported research with first-party data, and translate insights into actionable recommendations. Drive cross-functional alignment, identify audience opportunities, and inform product planning, marketing priorities, and platform growth initiatives across FY26 and beyond.

Location: San Mateo

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Support Platform Audience Planning & Strategy by developing and evolving PlayStation's platform audience planning framework.
•Support the development of the current-to-future audience strategy that informs product planning, marketing priorities, and platform growth initiatives across FY26 and beyond.
•Help identify audience opportunities, emerging consumer trends, and shifts in player behavior to inform strategic planning efforts.
•Contribute to audience planning deliverables, recommendations, and frameworks that support cross-functional decision-making.
•Partner with Product Marketing, Consumer Insights, Lifecycle Marketing, CRM, Data Science, and Analytics teams to align audience planning efforts across the organization.

Pay and Benefits

Salary: USD 138,200 - 207,400

Perks:Health InsuranceDentalVision401kTime OffEmployee Discounts

Key Requirements

•5+ years of experience in Product Marketing, Audience Strategy, Consumer Insights, Market Research, Analytics, CRM, Lifecycle Marketing, or a related field.
•Bachelor’s degree or equivalent
•Experience leveraging consumer research, behavioral data, and market insights to inform marketing, product, or business decisions.
•Demonstrated ability to synthesize complex quantitative and qualitative data into clear insights and actionable recommendations.
•Strong analytical and problem-solving skills, with the ability to identify patterns, trends, and audience opportunities across multiple data sources.

Experience:5+ yearsGamingEntertainmentTechnologySubscription services

Education:Bachelor's

Skills:CommunicationPresentationProblem-solvingCollaboration

Languages:English

Company Brief

Sony Interactive Entertainment

Develops and publishes PlayStation hardware, software, and digital services, operating the PlayStation platform and ecosystem for gaming, entertainment, and network services worldwide.

Industry: Gaming

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: San Mateo, United States

Founded: 1993

Website LinkedIn

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Sony Interactive Entertainment

4 weeks ago

Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: San Mateo

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Support Platform Audience Planning & Strategy by developing and evolving PlayStation's platform audience planning framework.
•Support the development of the current-to-future audience strategy that informs product planning, marketing priorities, and platform growth initiatives across FY26 and beyond.
•Help identify audience opportunities, emerging consumer trends, and shifts in player behavior to inform strategic planning efforts.
•Contribute to audience planning deliverables, recommendations, and frameworks that support cross-functional decision-making.
•Partner with Product Marketing, Consumer Insights, Lifecycle Marketing, CRM, Data Science, and Analytics teams to align audience planning efforts across the organization.

Pay and Benefits

Salary: USD 138,200 - 207,400

Perks:Health InsuranceDentalVision401kTime OffEmployee Discounts

Key Requirements

•5+ years of experience in Product Marketing, Audience Strategy, Consumer Insights, Market Research, Analytics, CRM, Lifecycle Marketing, or a related field.
•Bachelor’s degree or equivalent
•Experience leveraging consumer research, behavioral data, and market insights to inform marketing, product, or business decisions.
•Demonstrated ability to synthesize complex quantitative and qualitative data into clear insights and actionable recommendations.
•Strong analytical and problem-solving skills, with the ability to identify patterns, trends, and audience opportunities across multiple data sources.

Experience:5+ yearsGamingEntertainmentTechnologySubscription services

Education:Bachelor's

Skills:CommunicationPresentationProblem-solvingCollaboration

Languages:English

Company Brief

Sony Interactive Entertainment

Develops and publishes PlayStation hardware, software, and digital services, operating the PlayStation platform and ecosystem for gaming, entertainment, and network services worldwide.

Industry: Gaming

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: San Mateo, United States

Founded: 1993

Website LinkedIn