Product Marketing Specialist - Industrial Automation

Aveva
Houston
Workplace: HybridFull timeUSD 74,700 - 124,500Function: Marketing & GrowthSkills: ["Communication","Written storytelling","Visual storytelling","Oral communication","Cross-functional collaboration"]

Drive go-to-market and sales enablement for AVEVA’s PI System products for industrial operations. Craft buyer personas, competitive intelligence, positioning, and launch plans, then translate technical features into business value through websites, presentations, brochures, white papers, videos, and customer stories. Partner closely with Sales Management, Marketing Communications, and Product Management to plan and execute demand generation campaigns that generate leads and accelerate the sales process.

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Aveva
Aveva
3 days ago

Product Marketing Specialist - Industrial Automation

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Last checked: 11 hours agoStatus: Live

Job Summary

Drive go-to-market and sales enablement for AVEVA’s PI System products for industrial operations. Craft buyer personas, competitive intelligence, positioning, and launch plans, then translate technical features into business value through websites, presentations, brochures, white papers, videos, and customer stories. Partner closely with Sales Management, Marketing Communications, and Product Management to plan and execute demand generation campaigns that generate leads and accelerate the sales process.
Location: Houston
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Craft the company’s story through digital marketing and sales enablement content.
  • •Interact closely with Sales Management, Marketing Communications, and Product Management to align messaging.
  • •Translate technical features and functions into business value with strong communication and creativity.
  • •Plan and execute demand generation programs and campaigns to generate sales leads.
  • •Develop sales tools and programs aligned to buyers’ journey.
Travel: Low travel

Pay and Benefits

Salary: USD 74,700 - 124,500
Perks:Paid LeaveParental LeaveMedicalDentalVision401k

Key Requirements

  • •Create buyer personas by understanding customer pain points.
  • •Develop competitive intelligence by researching other solutions.
  • •Define and manage comprehensive go-to-market plans, including positioning, value proposition, launch strategy, and sales enablement tools.
  • •Develop thought-leading, customer-focused content (e.g., websites, presentations, brochures, white papers, customer stories, ebooks, videos).
  • •Collaborate cross-functionally to plan and execute demand generation programs and campaigns that generate sales leads.
Experience:B2BIndustrial technologyB2B softwareIndustrial automationIIoT
Skills:CommunicationWritten storytellingVisual storytellingOral communicationCross-functional collaboration
Tech Stack:Microsoft OfficeWordPowerPoint

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Aveva
Provides industrial software for engineering, design, and information management across industries including oil & gas, manufacturing, and utilities. Delivers solutions for digital transformation, asset performance, and operations optimization.
Industry: Industrial Automation
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Cambridge, United Kingdom
Founded: 1967
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn