Manager, Brand & Product Marketing

HelloFresh
Toronto
Workplace: HybridFull timeCAD 99,000 - 109,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsEducation: bachelorsSkills: ["Leadership","Coaching","Influencing buy-in","Learning agility","Resilience"]

Own the Factor Meals brand’s Canada positioning, messaging, and go-to-market strategy, translating global brand direction into local relevance. Lead the Canada marketing campaign calendar, product education, and launch awareness to drive trial and order rate. Run consumer insights research and testing, partner with internal product and dietitian teams, and support media planning. Manage a seven-figure budget, track KPIs, and coach a Sr. Specialist within a global/local matrix.

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HelloFresh
HelloFresh
2 days ago

Manager, Brand & Product Marketing

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Last checked: 13 hours agoStatus: Live

Job Summary

Own the Factor Meals brand’s Canada positioning, messaging, and go-to-market strategy, translating global brand direction into local relevance. Lead the Canada marketing campaign calendar, product education, and launch awareness to drive trial and order rate. Run consumer insights research and testing, partner with internal product and dietitian teams, and support media planning. Manage a seven-figure budget, track KPIs, and coach a Sr. Specialist within a global/local matrix.
Location: Toronto
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own Canada market positioning, key messages, and local relevance for the Factor Meals brand.
  • •Define Canada go-to-market strategy across messaging, partnerships, and retail media, aligned to emerging trends.
  • •Own the Canada marketing campaign calendar and coordinate with central teams to scale campaigns and assets.
  • •Lead product marketing strategy to drive product education, awareness, trial, and average order rate for new launches.
  • •Oversee consumer insights, manage the seven-figure marketing budget, track/report KPIs, and coach a Sr. Specialist.

Pay and Benefits

Salary: CAD 99,000 - 109,000 annually
Perks:Health InsuranceDentalRrsp MatchingPaid LeaveParental LeaveLearning BudgetHeadspaceGym Membership

Key Requirements

  • •University degree in Marketing, Business, or a related field.
  • •7+ years of brand or product marketing experience in a Tech, CPG, or DTC business.
  • •2+ years of experience managing direct reports.
  • •Proven experience developing and executing marketing campaigns and new product launches.
  • •Experience working with external agency partners and navigating global/local stakeholders in a matrixed organization.
Experience:7+ yearsCPGDTCTech
Education:Bachelor's in Marketing, Business, or other related field
Skills:LeadershipCoachingInfluencing buy-inLearning agilityResilience
Languages:English
Tech Stack:AIEmerging technologies

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn