GCC Marketing Lead

Eight Sleep
United Arab Emirates
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Communication","Collaboration","Bias for action","Problem-solving"]

Marketing lead responsible for planning and scaling Eight Sleep’s GCC presence, driving regional growth across the UAE and Saudi Arabia, leading both online and offline campaigns, localizing content, building partnerships, and coordinating with the Growth Marketing team to optimize performance and media coverage in a high-growth D2C environment.

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Eight Sleep
Eight Sleep
1 year ago

GCC Marketing Lead

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Last checked: 2 hours agoStatus: Live

Job Summary

Marketing lead responsible for planning and scaling Eight Sleep’s GCC presence, driving regional growth across the UAE and Saudi Arabia, leading both online and offline campaigns, localizing content, building partnerships, and coordinating with the Growth Marketing team to optimize performance and media coverage in a high-growth D2C environment.
Location: United Arab Emirates
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Drive regional growth across GCC markets—primarily the UAE and Saudi Arabia—owning the full marketing mix, performance analysis, and leadership reporting
  • •Lead localization efforts, working with local contractors to adapt Eight Sleep’s communication assets, including the website, emails, and paid campaigns, for cultural and language relevance
  • •Collaborate with the Growth Marketing team to optimize digital performance across Meta, Google, Snap, and affiliate channels through creative testing, bidding strategy, and data-driven experimentation
  • •Identify, negotiate, and activate partnerships with regional influencers, athletes, podcasts, sports clubs and brand collaborators to build relevance and trust with target audiences
  • •Plan and execute offline activations (e.g. product showcases, events, retail partnerships, club pop-ups) to elevate brand presence and generate high-impact product experiences

Pay and Benefits

Perks:Health InsuranceVisionDentalPaid LeaveParental Leave

Key Requirements

  • •3–5 years of experience in marketing, brand management, or project management for a high-growth D2C brand
  • •Proven track record managing both offline activations and digital performance campaigns (Meta, Google, etc.)
  • •High-energy, resourceful, and fast-moving—you thrive in dynamic environments and drive impact through effective, hands-on execution
  • •Strong brand affinity with a local network in sports, wellness, biohacking, and tech communities
  • •Self-starter who excels at building and owning initiatives from scratch with minimal oversight
Experience:D2CWellnessSports & Fitness
Skills:CommunicationCollaborationBias for actionProblem-solving
Languages:Arabic
Tech Stack:MetaGoogle AdsSnapchat AdsAffiliate marketing

Company Brief

Eight Sleep
Eight Sleep makes AI-powered sleep hardware and software (the Pod) that monitors biometrics and adjusts temperature, elevation, and sound to improve sleep and recovery for consumers and clinical applications. Recent expansion targets medical use cases and global retail. ([crunchbase.com](https://www.crunchbase.com/organization/eight-sleep?utm_source=openai))
Industry: Wellness & Preventive Health
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Valuation: USD 250M to 500M
Funding: Series D
Headquarters: New York, United States
Founded: 2014
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor