Senior Creative Strategist

Nourish
New York
Workplace: HybridFull timeFunction: Administration & Executive AssistanceExperience: 5-7 yearsSkills: ["Cross-functional collaboration","Creative thinking","Data analysis","Hypothesis-driven problem solving","Roadmap execution"]

Own the creative strategy roadmap that fuels Nourish’s performance marketing growth across all channels and audiences. Define and drive a hypothesis-driven creative vision, run a rigorous creative learning loop from tests to insights, and partner with Creative Production to turn strategy into high-performing ad concepts. Collaborate cross-functionally with Media Buying, Product, and others to expand into new channels and audiences while growing patient acquisition using data-driven decision-making.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Nourish
Nourish
1 day ago

Senior Creative Strategist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own the creative strategy roadmap that fuels Nourish’s performance marketing growth across all channels and audiences. Define and drive a hypothesis-driven creative vision, run a rigorous creative learning loop from tests to insights, and partner with Creative Production to turn strategy into high-performing ad concepts. Collaborate cross-functionally with Media Buying, Product, and others to expand into new channels and audiences while growing patient acquisition using data-driven decision-making.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Define and drive Nourish’s creative strategy and vision for paid channels, translating it into a prioritized, hypothesis-driven roadmap.
  • •Own the creative learning loop from creative tests to insights to next steps, using patterns to evolve strategy and roadmap.
  • •Collaborate with Production to execute the roadmap by turning strategy into ad concepts and writing briefs with Design/Copy/Video/UGC teams.
  • •Lead expansion efforts into new channels and audiences, owning the insights, strategy, and roadmaps with channel managers and growth S&O.
  • •Partner cross-functionally with Media Buying, Creative Production, Product, and others to grow paid channels and patient acquisition.

Key Requirements

  • •5-7 years of experience in creative strategy and/or growth marketing, including working directly with creative production teams and managing to growth KPIs.
  • •Strong creative performance instincts for paid channels and an understanding of what makes effective ads.
  • •Generative creativity with deep understanding of patient barriers and motivations to produce diverse ad concepts.
  • •Strong cross-functional collaboration skills, especially with creative teams and media buying; able to drive high-quality output from Design and Copy partners.
  • •Fluency in performance data—pattern matching across tests and translating creative analysis into tactical and strategic decisions.
Experience:5-7 years
Skills:Cross-functional collaborationCreative thinkingData analysisHypothesis-driven problem solvingRoadmap execution
Languages:English

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Nourish
Nourish provides a benefits platform that helps employers deliver personalized total rewards, including wellbeing, financial, and family benefits via a digital marketplace and concierge support to improve employee health, retention, and engagement.
Industry: HR Tech
Website