Senior Marketing Manager- Japan

Binance
Tokyo
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Communication","Project management","Cross-functional collaboration","Data analysis","Problem-solving"]

Lead Binance’s brand marketing for Japan, driving local campaigns, social media strategy, and events. Collaborate with regional and global teams to tailor content and activations for Tokyo audiences, ensuring brand guidelines and local requirements are met while optimizing performance across online and offline channels.

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FursaFursa
Binance
Binance
3 months ago

Senior Marketing Manager- Japan

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Lead Binance’s brand marketing for Japan, driving local campaigns, social media strategy, and events. Collaborate with regional and global teams to tailor content and activations for Tokyo audiences, ensuring brand guidelines and local requirements are met while optimizing performance across online and offline channels.
Location: Tokyo
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Execute brand marketing initiatives in Japan to support brand awareness, campaign objectives, and local market presence.
  • •Support the development and rollout of integrated marketing campaigns in alignment with business priorities and local market needs.
  • •Manage Binance Japan’s social media operations across key platforms, including content scheduling, publishing, community monitoring, and performance tracking.
  • •Create, adapt, and localize social media content aligned with brand guidelines for local audiences.
  • •Monitor social media trends, audience behavior, and competitor activities, and provide practical recommendations to improve content performance and engagement.

Pay and Benefits

Perks:Remote Work

Key Requirements

  • •10+ years of marketing experience with hands-on brand marketing and campaign execution
  • •7+ years of brand marketing experience with strong understanding of brand communication and local market execution
  • •5+ years of experience managing social media operations including content planning, publishing, and performance analysis
  • •3+ years of experience planning and executing online and offline events including logistics and vendor management
  • •proven ability to manage multiple marketing projects simultaneously in a fast-paced environment
Experience:10+ yearsMarketingBrand marketingJapan market
Skills:CommunicationProject managementCross-functional collaborationData analysisProblem-solving
Languages:JapaneseEnglish

Company Brief

Binance
Operates one of the world’s largest cryptocurrency exchanges, offering spot and derivatives trading, a native token (BNB), wallet services, staking, and a broad suite of crypto financial products and infrastructure.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Valuation: Unicorn (USD 1B+)
Funding: Bootstrapped
Headquarters: George Town, Cayman Islands
Founded: 2017
WebsiteLinkedIn