Head of Marketing

Haystack News
San Francisco
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Leadership","Communication","Storytelling","Analytical","Collaboration"]

Lead a data-driven, growth-oriented marketing function to drive awareness, engagement, and the new Premium subscription for a top streaming news platform. Own strategy across performance, brand, lifecycle, partnerships, and PR; manage a nimble team; collaborate with analytics and product to optimize CAC, RoAS, and LTV; shape the company’s narrative across mobile, web, and CTV while scaling a 0→1 audience growth playbook.

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Haystack News
Haystack News
11 months ago

Head of Marketing

✓ Verified Job

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Source: Company careers pageValidated by: Fursa AI
Last checked: 22 hours agoStatus: Live

Job Summary

Lead a data-driven, growth-oriented marketing function to drive awareness, engagement, and the new Premium subscription for a top streaming news platform. Own strategy across performance, brand, lifecycle, partnerships, and PR; manage a nimble team; collaborate with analytics and product to optimize CAC, RoAS, and LTV; shape the company’s narrative across mobile, web, and CTV while scaling a 0→1 audience growth playbook.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Develop and execute a holistic data-driven marketing strategy that integrates awareness, performance, and retention channels across mobile, CTV, and web.
  • •Build and evolve Haystack’s brand identity as the most trusted and personalized way to watch the news. Oversee storytelling across all touchpoints, from social to product messaging.
  • •Lead campaigns to drive installs, engagement, and subscriptions on web and mobile using paid, organic, and partnership channels.
  • •Launch and scale a creator-driven affiliate program that engages journalists, podcasters, and news influencers.
  • •Shape Haystack’s industry voice through earned media, events, and thought leadership around FAST, local news innovation, and AI personalization.

Key Requirements

  • •8+ years of marketing experience, including leadership in consumer growth, performance, or brand marketing (preferably in streaming, media, or DTC).
  • •Proven experience building campaigns from 0→1 reaching millions of users with limited resources and high creativity.
  • •Strong analytical skills with a proven track record of meeting or exceeding CAC and RoAS targets.
  • •Strong understanding of both brand storytelling and data-driven marketing.
  • •Experience with mobile attribution tools (MMPs) and analytics platforms.
Experience:8+ yearsStreamingMediaDirect-to-Consumer
Skills:LeadershipCommunicationStorytellingAnalyticalCollaboration
Tech Stack:Mobile attribution toolsAnalytics platformsMMPs

Company Brief

Haystack News
Haystack News is a free ad-supported OTT streaming news service that personalizes short video news from local, national and international partners across smart TVs, mobile and web, offering live channels and curated playlists.
Industry: News, Journalism & Broadcasting
Company Size: Small (11 to 50 employees)
Growth: Growth Stage Startup
Valuation: Under USD 50M
Headquarters: San Francisco, United States
Founded: 2013
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Glassdoor: 5.0
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