Associate Director, Domestic Marketing

Sony Music
Dubai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Communication","Presentation","Relationship-building","Stakeholder management","Data-driven decision making"]

Lead full-scope, integrated marketing campaigns for domestic artists, driving audience growth and commercial performance across streaming, social, digital advertising, content, and CRM. Build culturally relevant campaign strategies and activation plans, manage timelines and budgets, and use performance data to optimize results. Partner with artist managers, internal cross-functional teams, and digital/brand partners to unlock incremental revenue and strengthen artist brands across the Middle East.

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Sony Music
Sony Music
2 days ago

Associate Director, Domestic Marketing

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Last checked: 17 hours agoStatus: Live

Job Summary

Lead full-scope, integrated marketing campaigns for domestic artists, driving audience growth and commercial performance across streaming, social, digital advertising, content, and CRM. Build culturally relevant campaign strategies and activation plans, manage timelines and budgets, and use performance data to optimize results. Partner with artist managers, internal cross-functional teams, and digital/brand partners to unlock incremental revenue and strengthen artist brands across the Middle East.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Develop and execute integrated marketing campaigns for domestic artists across streaming and digital platforms to maximize reach, engagement, and commercial performance.
  • •Lead social media, content development, digital advertising, streaming marketing, and CRM initiatives for assigned artists and projects.
  • •Create campaign timelines, content strategies, and culturally relevant activation plans aligned with artist and business objectives.
  • •Partner with artist managers and internal teams (A&R, Commercial, Sales, Creative Services, Finance, and Operations) to ensure campaign buy-in and flawless execution.
  • •Monitor performance metrics, conduct post-campaign analysis, manage budgets, and optimize marketing effectiveness using data and analytics.

Key Requirements

  • •8+ years of experience in music, entertainment, digital media, marketing, brand partnerships, or related industries, with knowledge of the Middle East media and entertainment landscape.
  • •Proven track record developing and executing marketing campaigns that drive audience growth and commercial results.
  • •Deep understanding of digital marketing, social media platforms, streaming ecosystems, consumer behavior, and campaign analytics.
  • •Strong commercial acumen to build partnerships, identify business opportunities, and influence stakeholders.
  • •Fluency in English and Arabic, with strong communication, presentation, and relationship-building skills across diverse cultures and teams.
Experience:8+ yearsMusicEntertainmentDigital mediaMarketingBrand partnerships
Skills:CommunicationPresentationRelationship-buildingStakeholder managementData-driven decision making
Languages:EnglishArabic
Tech Stack:CRM

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
Glassdoor
Glassdoor: 3.6
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