Associate Director- Partner Marketing

CleverTap
Mumbai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Stakeholder management","Executive management","Data-driven mindset","ROI focus","Execution"]

Own partner marketing strategy and scale partner-sourced growth across India, the Middle East, Turkey, Africa, and Southeast Asia. Drive co-marketing and demand generation programs spanning content, events, ABM, digital, and partner-led campaigns. Build MDF/BDF frameworks, partner incentives, and enablement programs (training, certifications, playbooks, webinars, newsletters). Track pipeline contribution, ROI, and partner engagement while aligning co-branding and messaging with Product and Field Marketing.

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FursaFursa
CleverTap
CleverTap
1 day ago

Associate Director- Partner Marketing

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Last checked: 3 hours agoStatus: Live

Job Summary

Own partner marketing strategy and scale partner-sourced growth across India, the Middle East, Turkey, Africa, and Southeast Asia. Drive co-marketing and demand generation programs spanning content, events, ABM, digital, and partner-led campaigns. Build MDF/BDF frameworks, partner incentives, and enablement programs (training, certifications, playbooks, webinars, newsletters). Track pipeline contribution, ROI, and partner engagement while aligning co-branding and messaging with Product and Field Marketing.
Location: Mumbai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own regional partner marketing strategy, including joint plans, QBRs, partner prioritization, and investment allocation across co-marketing and MDF/BDF funding programs.
  • •Drive partner-sourced and co-sell pipeline in collaboration with Partner Sales and regional marketing/sales teams.
  • •Build and execute co-marketing and demand generation programs across content, events, ABM, digital, and partner-led campaigns.
  • •Develop and manage partner incentive and MDF/BDF programs, including planning, utilization, claims, and ROI tracking.
  • •Create partner enablement programs (training, certification, playbooks, webinars, newsletters, deal-registration incentives) and scale partner-led demand generation via a partner portal and agency network.
Travel: Medium travel

Key Requirements

  • •8+ years of B2B marketing experience, with 6+ years in Partner, Channel, or Alliance Marketing.
  • •Strong experience in B2B SaaS and working with ISVs, SIs, cloud, or technology partners.
  • •Proven track record building and executing international partner-led demand generation programs.
  • •Hands-on experience with co-marketing, MDF/BDF, ABM, events, and pipeline-focused campaigns.
  • •Strong stakeholder and executive management skills across Sales, Partner Sales, Marketing, and external partners.
Experience:8+ yearsB2B SaaS
Skills:Stakeholder managementExecutive managementData-driven mindsetROI focusExecution

Company Brief

CleverTap
Provides a customer engagement and retention platform that helps businesses analyze user behavior, run personalized campaigns, and optimize mobile and web experiences across the customer lifecycle.
Industry: SaaS
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Mountain View, United States
Founded: 2013
WebsiteLinkedIn